Keyword Match Types Posts

AdWords Updates

AdWords Update: New Year, New Exact Match

While you’ve been slaving over your AdWords campaigns for the past couple weeks, Google unveiled its most buzzed about AdWords update since the new year, [...]

By: Shelby Goldstein | March 27, 2017

Read More

Basics

Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]

By: Shelby Goldstein | March 15, 2017

Read More

Basics

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]

By: Mariah Ore | June 16, 2014

Read More