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Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down a key, foundational element to every digital marketing strategy: keyword research for SEO. […]Read More
Whether you’re brand new to AdWords or looking to revamp your campaigns, this tutorial will teach you how to use the Google Keyword Planner and will highlight the basic steps to finding great keywords to fit your marketing goals and to take your ads to the top. […]Read More
Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. […]Read More
While you’ve been slaving over your AdWords campaigns for the past couple weeks, Google unveiled its most buzzed about AdWords update since the new year, and changed the game for exact match types.*If you were feeling confident about match types after reading our latest blog post, I apologize for the curveball, but you and your […]Read More
The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail within AdWords that has a major impact on the […]Read More