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4 Reasons to Think Visually in Your Content

Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your conversion rates, and even contribute to raising your rankings in the search engine results pages (SERPs). […]Read More

6 Things You Need to Know About Native Advertising

As consumers, we encounter native advertising on a daily basis. Defined by Sharethrough as “paid media where the ad experience follows the natural form and function of the user experience where it is placed,” native advertising comes in the form of various media, from boosted Facebook posts, to YouTube ads, or even (your favorite!) PPC […]Read More

B2B Sales Start Online

If you have a business that only works with other businesses and you think your target audience isn’t online, think again. […]Read More

What Should You Be Doing in Addition to PPC

The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target pre-qualified buyers. But it’s also important to use multiple online strategies to boost your visibility. Here’s an overview of your other options. […]Read More