Marketing Strategy Posts

Branding

It’s All in the Logo: How to Design a Lasting Logo and Why it Matters

What’s in a Logo? The idea of a “brand logo” goes back to the old west, when cowboys would imprint their cattle with branding irons [...]

By: Peter Gillon | March 15, 2018

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Marketing Strategy

Jedi or Sith? How to Avoid the Dark Side of AdWords

Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about [...]

By: Tyrrell Stewart | December 22, 2017

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Marketing Strategy

Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]

By: Shelby Goldstein | December 8, 2017

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Holiday

11 Holiday Shopping Statistics Your AdWords Campaigns Need to Succeed

The holidays season contains some of the biggest and best online shopping days of the year. As the brains behind your company’s AdWords account, understanding [...]

By: Shelby Goldstein | November 20, 2017

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AdWords Audit

4 Honest Ways An AdWords Audit Can Save Your Business

You’re AdWords certified, you read ebooks, and you subscribe to AdWords blogs— so, why are your campaigns still draining your budget with little to no [...]

By: Shelby Goldstein | November 6, 2017

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Featured Marketing Strategy Post

Top 5 Reasons To Outsource PPC Management

For many companies, PPC campaigns are often thrown to the side and treated like another checkbox on a long to-do list. These top five reasons [...]

By: Shelby Goldstein | September 13, 2017

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