Marketing Strategy Posts

Amazon Advertising

The Different Types of Amazon Ads

Amazon is a platform that is constantly developing new ad types and opportunities for sellers to connect with and promote their stores and products to [...]

By: Micah Heath | December 16, 2020

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Marketing Strategy

Knowing Your Target Audience in Digital Marketing

Marketing is continuously shifting and evolving. There’s such a variety of marketing methods that companies often have trouble allocating funds to multiple channels, despite how [...]

By: Youssef El-Mansy | December 9, 2020

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Advanced Marketing Strategy

We Ran the Numbers to Find Out How Stay-at-Home Orders Impacted Digital Marketing

The COVID-19 pandemic was a crisis few people saw coming. What began as a distant concern soon arrived at our doorsteps and immediately interrupted normal [...]

By: Matt Bowen | September 15, 2020

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Advanced Marketing Strategy

How to Market to Customers Whose Needs Have Changed

As times passes and the world continues to expand and evolve, so too will the expectations of consumers. Veteran businesses have learned over time how [...]

By: Eric Scriven | May 20, 2020

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Advanced Marketing Strategy

Should You Change Your Marketing Budget During a Downturn?

The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is [...]

By: Eric Scriven | May 20, 2020

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Marketing Strategy

The Importance of Digital Marketing During Uncertain Times

Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed [...]

By: Eric Scriven | March 19, 2020

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