Marketing Strategy Posts

Advanced Marketing Strategy

Should You Change Your Marketing Budget During a Downturn?

The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is [...]

By: Eric Scriven | May 20, 2020

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Marketing Strategy

The Importance of Digital Marketing During Uncertain Times

Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed [...]

By: Eric Scriven | March 19, 2020

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Google Ads

Global Recession – Pull Back or Push All in?

Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US [...]

By: Ryan Garrow | March 19, 2020

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Marketing Strategy

Why Local Businesses Need Digital Marketing

In today’s professional environment, digital marketing is essential for growing your business. Your profits can easily plateau without it, which can cause your competitors to [...]

By: Peter Spangle | January 30, 2020

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A Complete Overview of How Facebook Advertising Works

Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is [...]

By: Emma Huschka | January 23, 2020

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Google Ads Basics

3 Goal Setting Hacks to Make Money with Google Ads

A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing [...]

By: Matthew Peterson | November 13, 2018

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