Marketing Strategy Posts
Advanced Marketing Strategy
Should You Change Your Marketing Budget During a Downturn?
The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is [...]
The Importance of Digital Marketing During Uncertain Times
Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed [...]
Global Recession – Pull Back or Push All in?
Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US [...]
Why Local Businesses Need Digital Marketing
In today’s professional environment, digital marketing is essential for growing your business. Your profits can easily plateau without it, which can cause your competitors to [...]
A Complete Overview of How Facebook Advertising Works
Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is [...]