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Marketing is continuously shifting and evolving. There’s such a variety of marketing methods that companies often have trouble allocating funds to multiple channels, despite how crucial it is. In the past decade, marketing has significantly shifted toward the digital landscape. With this drastic shift and the continuously growing importance of digital marketing platforms, companies need […]Read More
The COVID-19 pandemic was a crisis few people saw coming. What began as a distant concern soon arrived at our doorsteps and immediately interrupted normal life. Since the first stay-at-home orders started in mid-March, the United States has endured widespread business closures, mass layoffs, and unprecedented uncertainty in consumer markets. Some months later, certain regions […]Read More
As times passes and the world continues to expand and evolve, so too will the expectations of consumers. Veteran businesses have learned over time how to identify the movements of ebbs and flows in the market and how to travel with them. However, no one was able to prepare for the current economic situation, and […]Read More
The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is growing, more employees are being hired, and demand for the company’s product or service is beginning to grow. The second phase is the peak, which is when business is booming […]Read More
Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed a countless number of businesses in an unprecedented situation. The same question echoes off everyone’s lips: What’s next? History has seen a number of devastating recessions, notably the Great Depression, […]Read More