Marketing Strategy Posts

Facebook

A Complete Overview of How Facebook Advertising Works

Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is [...]

By: Emma Huschka | January 23, 2020

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Google Ads Basics

3 Goal Setting Hacks to Make Money with Google Ads

A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing [...]

By: Matthew Peterson | November 13, 2018

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AdWords Management

Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]

By: Ryan Garrow | March 26, 2018

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E-Commerce

SEO for E-Commerce is Better with BigCommerce

Making your e-commerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people [...]

By: Ryan Garrow | March 16, 2018

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Branding

It’s All in the Logo: How to Design a Lasting Logo and Why it Matters

What’s in a Logo? The idea of a “brand logo” goes back to the old west, when cowboys would imprint their cattle with branding irons [...]

By: Peter Gillon | March 15, 2018

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Marketing Strategy

Jedi or Sith? How to Avoid the Dark Side of AdWords

Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about [...]

By: Tyrrell Stewart | December 22, 2017

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