Marketing Strategy Posts

AdWords Management

Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]

By: Ryan Garrow | March 26, 2018

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Ecommerce

SEO for eCommerce is Better with BigCommerce

Making your eCommerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people [...]

By: Ryan Garrow | March 16, 2018

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Branding

It’s All in the Logo: How to Design a Lasting Logo and Why it Matters

What’s in a Logo? The idea of a “brand logo” goes back to the old west, when cowboys would imprint their cattle with branding irons [...]

By: Peter Gillon | March 15, 2018

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Marketing Strategy

Jedi or Sith? How to Avoid the Dark Side of AdWords

Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about [...]

By: Tyrrell Stewart | December 22, 2017

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Marketing Strategy

Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]

By: Shelby Goldstein | December 8, 2017

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Holiday

11 Holiday Shopping Statistics Your AdWords Campaigns Need to Succeed

The holidays season contains some of the biggest and best online shopping days of the year. As the brains behind your company’s AdWords account, understanding [...]

By: Shelby Goldstein | November 20, 2017

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