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How to Market to Customers Whose Needs Have Changed

As times passes and the world continues to expand and evolve, so too will the expectations of consumers. Veteran businesses have learned over time how to identify the movements of ebbs and flows in the market and how to travel with them. However, no one was able to prepare for the current economic situation, and […]Read More

Should You Change Your Marketing Budget During a Downturn?

The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is growing, more employees are being hired, and demand for the company’s product or service is beginning to grow. The second phase is the peak, which is when business is booming […]Read More

The Importance of Digital Marketing During Uncertain Times

Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed a countless number of businesses in an unprecedented situation. The same question echoes off everyone’s lips: What’s next? History has seen a number of devastating recessions, notably the Great Depression, […]Read More

Global Recession – Pull Back or Push All in?

Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US history had to come to an end. I didn’t know when the end was coming, but I assumed sooner rather than later. You can find an overview of that talk […]Read More

Why Local Businesses Need Digital Marketing

In today’s professional environment, digital marketing is essential for growing your business. Your profits can easily plateau without it, which can cause your competitors to see more business than you do. In today’s article, we’re going to take a deeper look into digital marketing for local businesses and how it can help them to succeed. […]Read More