PPC Posts

Attribution

How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple.  [...]

By: Shelby Goldstein | May 11, 2017

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Basics

Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]

By: Shelby Goldstein | March 15, 2017

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Analytics

Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]

By: Benjamin Hong | December 6, 2016

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Advanced Marketing Strategy

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]

By: Cate Patricolo | August 31, 2016

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Marketing Strategy

Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio

Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. 1.) Your Customers Are Already Using Bing [...]

By: Cate Patricolo | August 18, 2016

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Ad Preview & Diagnosis Tool

Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this [...]

By: Trevor Miller | July 1, 2016

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