PPC Posts

Analytics

Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]

By: Benjamin Hong | December 6, 2016

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Advanced Marketing Strategy

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]

By: Cate Patricolo | August 31, 2016

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Marketing Strategy

Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio

Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. 1.) Your Customers Are Already Using Bing [...]

By: Cate Patricolo | August 18, 2016

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Ad Preview & Diagnosis Tool

Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this [...]

By: Trevor Miller | July 1, 2016

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Ad Auction

Don’t Google Your Ads

Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, [...]

By: Trevor Miller | June 27, 2016

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Ad Auction

Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]

By: Ryan Garrow | November 20, 2015

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