Quality Score Posts

Ad Auction

What is Google AdWords and How Does it Work?

A look inside quality score, ad rank, and how the AdWords auction really works. [...]

By: Shelby Goldstein | June 21, 2017

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Ad Preview & Diagnosis Tool

Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this [...]

By: Trevor Miller | July 1, 2016

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Advanced SEM Practices

Measuring Your Quality Score

To ensure a great user experience Google, Bing and other popular search platforms use a qualitative ranking system that directly correlates to auction preference, position, [...]

By: Holden Page | December 2, 2015

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