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Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple — Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that Google is constantly evaluating your […]Read More

Measuring Your Quality Score

To ensure a great user experience Google, Bing and other popular search platforms use a qualitative ranking system that directly correlates to auction preference, position, and cost. This is called Quality Score (QS). Quality Score was born from a misalignment of queries to ads, and presented as a dynamic solution to help remedy poor SERPs […]Read More