Amazon Advertising Posts

Amazon Advertising

Cyber Week Recap 2023

With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]

By: Matt Bowen | December 15, 2023

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Amazon Advertising

Retail Media Networks You Should Try in 2023

Amazon, Instacart, Walmart, Target, and other retail media networks continue to command the online market, making a strong case for “if you can’t beat them, [...]

By: Micah Heath | January 11, 2023

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Amazon Advertising

Unpacking 2022’s Turkey Five Shopping Data

The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season. [...]

By: Matt Bowen, Drew Cummins, Tony Mers, Matt Goff | December 7, 2022

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Amazon Advertising

Why You Should Be Advertising Your Products on Amazon

Amazon is more than a place to buy stuff; it’s a space where shoppers go to discover new and exciting brands. Currently, it’s the largest [...]

By: Craig Panozzo | September 28, 2022

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Amazon Advertising

Breaking Down the Turkey Five on Paid Search, Paid Social and Amazon

The pandemic defined last year’s holiday shopping season. Brick and mortar traffic plummeted as holiday shoppers avoided crowded malls. At the same time, a new [...]

By: Matt Bowen & Cooper Glass & Zach Gernand | December 9, 2021

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Amazon Advertising

The Basics of Your Amazon KPIs

Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]

By: Jake Sandor | October 14, 2021

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