Running an eCommerce business is hard work. The market is approaching saturation, and customers have more options than ever for the same (or similar) products. As such, digital marketing is a must for eCommerce companies that want to keep up with the competition. eCommerce websites should also include plenty of calls to action to encourage users to purchase. Check out some of the best practices for eCommerce calls to action.
Keep It Clear and Concise
Calls to action on your eCommerce site should be clear and concise. Customers will not take the time to try and decipher what you want them to do—lead them to the action you want. The less effort it takes a user to convert, the higher your conversion metrics are.
Be direct in your copy and keep it short, sweet, and to the point. For example, if you want the user to provide their email address, consider a popup reading, “Provide your email address here.” This simple, short sentence cannot be misinterpreted. Putting a wordy sentence, such as, “We ask that you please share your email with us so that we can contact you much easier,” may not yield as strong results. That wording is confusing and takes more time to understand.
Make It Appealing
The calls to action on your site should grab the user’s attention and hold it. Visuals should be appealing and fit the aesthetic of your brand and website. The wording should be in the same tone that your brand personality typically speaks in.
Cohesion and visual attraction are both vital parts of a successful call to action on an eCommerce website. Hiring a graphic designer and a professional website designer to create the calls to action is often the most effective option when creating visually appealing content that holds user attention.
Ensure It Is Easy To Complete
Once you ensure that your calls to action are clear, concise, and appealing, you need to ensure the action you call for users to complete is possible. For example, if your calls to action were focused on checking out, users expect an easy way to get to their cart to begin the checkout process. Without an easy way to follow through on the call, customers will not complete the action.
Another example of this is if a call to action requests users to input their email address—there should be a box to input an email address near the request.
There are many things to consider when creating calls to action on your eCommerce website. Thankfully, there are experts in the eCommerce marketing field ready to help. Consider hiring a digital marketing company that specializes in eCommerce campaign management. Logical Position is a professional digital marketing agency with trained professionals ready to help raise your PPC game and improve your website. Our conversion-driven approach is designed to tailor to your unique business model. Contact us today for a free consultation.