Best Practices for Ecommerce Calls-To-Action

Best Practices for Ecommerce Calls-To-Action

Running an eCommerce business is hard work. The market is approaching saturation, and customers have more options than ever for the same (or similar) products. As such, digital marketing is a must for eCommerce companies that want to keep up with the competition. eCommerce websites should also include plenty of calls to action to encourage users to purchase. Check out some of the best practices for eCommerce calls to action.

Keep It Clear and Concise

Calls to action on your eCommerce site should be clear and concise. Customers will not take the time to try and decipher what you want them to do—lead them to the action you want. The less effort it takes a user to convert, the higher your conversion metrics are.

Be direct in your copy and keep it short, sweet, and to the point. For example, if you want the user to provide their email address, consider a popup reading, “Provide your email address here.” This simple, short sentence cannot be misinterpreted. Putting a wordy sentence, such as, “We ask that you please share your email with us so that we can contact you much easier,” may not yield as strong results. That wording is confusing and takes more time to understand.

Make It Appealing

The calls to action on your site should grab the user’s attention and hold it. Visuals should be appealing and fit the aesthetic of your brand and website. The wording should be in the same tone that your brand personality typically speaks in.

Cohesion and visual attraction are both vital parts of a successful call to action on an eCommerce website. Hiring a graphic designer and a professional website designer to create the calls to action is often the most effective option when creating visually appealing content that holds user attention.

Ensure It Is Easy To Complete

Once you ensure that your calls to action are clear, concise, and appealing, you need to ensure the action you call for users to complete is possible. For example, if your calls to action were focused on checking out, users expect an easy way to get to their cart to begin the checkout process. Without an easy way to follow through on the call, customers will not complete the action.

Another example of this is if a call to action requests users to input their email address—there should be a box to input an email address near the request.

There are many things to consider when creating calls to action on your eCommerce website. Thankfully, there are experts in the eCommerce marketing field ready to help. Consider hiring a digital marketing company that specializes in eCommerce campaign management. Logical Position is a professional digital marketing agency with trained professionals ready to help raise your PPC game and improve your website. Our conversion-driven approach is designed to tailor to your unique business model. Contact us today for a free consultation.

Logical Position

Logical Position, an Inc. 500 digital agency supporting 5,000+ clients across North America. LP is the proud recipient of Google’s Lead Generation Premier Partner of the Year and Microsoft's Global Channel Partner of the Year 2024! The award-winning agency offers full-service PPC management, SEO, Paid Social, Amazon and Creative Services for businesses large and small. As a Google Premier Partner, Microsoft Elite Partner & Meta Business Partner, LP is in the top 1% of ad spend managed across platforms.

DIYing Your PPC? Agencies Can Supercharge Your Growth

Ecommerce

DIYing Your PPC? Agencies Can Supercharge Your Growth

At Logical Position, our expert PPC management can adapt to market saturation and drive business success. In the age of marketing diversification, it’s still mission-critical [...]

By: Ally Hella | October 30, 2024

Read More

The Advantages of Structured Data for E-Commerce Websites

Ecommerce

The Advantages of Structured Data for E-Commerce Websites

What Is Structured Data? The Advantages of Structured Data for E-Commerce Websites The Most Important Structured Data for E-Commerce Websites Example of E-Commerce Structured Data [...]

By: Jeff Haugen | July 17, 2024

Read More

7 Best Practices to Boost Your eCommerce PPC ROI

Ecommerce

7 Best Practices to Boost Your eCommerce PPC ROI

Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]

By: Cameron Marsella | January 4, 2023

Read More

Join the 7,000+ Companies Using Logical Position

Sign up for email updates

Spam? No. Cool articles. Yes! Get notified on the latest news and tips from Logical Position.