Running a small business takes grit and dedication. Many online resources dedicated to helping business-owners grow their companies are meant for more prominent brands, but a small business often has to navigate unique challenges. If you’re wondering whether Google Ads work for small businesses, read further to learn the benefits of investing in PPC (pay-per-click) advertising for your small company.
Attribution
The ability to see the attribution and results your business gets from the ad dollars it spends is one of the biggest reasons why Google Ads are great for small companies to invest in. Understanding the attribution of their sales is perfect for small businesses because they can take actionable steps even with limited budgets.
Engagement
Staying engaged with online users during multiple parts of their buying journeys is important for small brands. With Google Ads, your business can reengage users to capture traffic coming from various channels. The current buy cycle includes a research stage and a buying stage. Through Google Ads, you can reach potential customers at both parts of the cycle to create the sale.
Multiple Ways To Target
With Google Ads, you have multiple ways to target users. You can make adjustments off of various things, including:
- Different user interests
- What types of devices they’re using
- Demographics
- And more!
You can see results and make adjustments that are more in depth in terms of audiences. For example, you’ll be able to tell from the data if you need to bid up on mobile users in California. Specifics are easier for small businesses to navigate on Google Ads—this also ensures you spend your budget wisely.
Reach
The most notable reason why small businesses benefit from Google Ads is reach. The number of people who go to Google explicitly looking for products and services is astronomical. Google is also the hub to find the best places to seek those things out. Unlike social media advertising, Google comes with intent. Google users are actively searching, which means you can reach searchers at the buying stage of their cycles.
How an Agency Helps
A digital marketing agency can make all the difference in how your Google Ads contribute to your business. At Logical Position, one of our strengths is focusing on our clients as individuals. We look at in-depth individual needs and maximize performance based on those needs.
Do Google Ads work for small businesses? They do at Logical Position. If you’d like to learn more about our custom-built campaigns and our hands-on approach to client relationships, contact us today for a free consultation on our Google AdWords lead generation.
