Take a good look at our logo—there’s more going on there than you think! In the same way Logical Position ensures our clients’ brands are well-represented, we also put specific care into the design and presentation of our own logo. Here are some hidden facts about the LP logo we bet you didn’t know.
A Logical Explanation
First, note the wordmark LOGICAL. The bar in the letter A was removed to create a nostalgic call-back to our previous logo’s icon, which featured an upward arrow. From day one, all our logos have included an upward facing arrow, signaling our mission statement of helping businesses grow.
What the Hexagon?
The icon’s shape is symbolic. From bee hives to snowflakes to basalt columns, the hexagon repeats itself in nature. Why? Because it’s one of the most geometrically dynamic and efficient shapes. Hexagons tessellate, meaning they can repeat themselves across a surface without gaps or overlap, providing consistency, strength, and no waste. Likewise, the LP hexagon represents our account efficiency as we work to eliminate wasted ad spend and stretch client budgets to their highest potential.
If you look closely, you’ll notice our logo’s icon is a two-dimensional representation of a 3D cube. This speaks to our multi-dimensional omnichannel approach to digital marketing. But our dimensional travels don’t stop there!
The six sides of the cube represent our six core values: Transparency, Integrity, Drive, Dynamic, Collaboration, and Fun. These values make up LP’s DNA.
We’re upfront and honest with our clients, sharing data, full account access, and strategy, and never leaving them in the dark.
We’re committed to doing right by our clients by telling them what they need to hear to improve and promote their brand.
We’re hungry for knowledge and data, and powered by a desire to achieve industry-leading results for our clients.
We are constantly improving, staying ahead of industry changes and demands with fresh innovation.
We believe working together (both internally and with our clients) cultivates the best ideas and outcomes.
Data doesn’t have to be dull. Celebrating wins inspires our creativity and makes doing business with our clients extra rewarding.
Lastly, there’s one final easter egg among the hidden facts about the LP logo: the disguised L and P in the cube. Did you notice? LP has been our short-form nickname from early on, because even though our number one priority is getting our client’s ads in the most logical position, Logical Position has a lot of syllables! Overall, while a brand is more than just a logo, the LP logo is our visual identity and represents all the facets of our brand ethos rolled up into one great package.