How To Build Your Email Marketing List From Scratch

How To Build Your Email Marketing List From Scratch

Online engagement is the keystone to any e-commerce website. Optimizing every avenue of traffic to increase conversion rates and business is important. One of these avenues is email marketing. Check out this guide on how to build your email marketing list from scratch to learn the best tips for success.

Create Pop-Ups

Pop-ups are easy tools to grow your email marketing list. You may feel hesitant to consider pop-ups, given they’re not the most ideal form of business from a customer’s perspective. Many times, customers find pop-ups to be intrusive or bothersome. However, from the business side, pop-ups offer immense customization and marketability. There are many different types of pop-ups you can employ, including entry, click, sidebar-scroll, timed, exit, or mini-box pop-ups. You can also determine when the pop-up triggers, who it triggers for, and what message you want to convey to attract the audience that’s most important to your brand.

You can further customize your pop-up strategy with A/B testing to see which style offers the higher conversion rate between impressions and sign-ups. Each pop-up style offers distinct visuals and characteristics to drive online engagement. Additionally, consider the advantages of desktop and mobile pop-up displays. Both play key roles in pop-up strategy, with some distinct differences to create a user-friendly interface.

Know Your Ideal Customer

With your pop-up strategy in mind, another crucial facet to consider is your ideal customer. Knowing which pop-ups will entice traffic versus which will turn people away is one of the most challenging hurdles for any email marketing effort. Given that, considering the purpose of the pop-up is important. Pop-ups that promote discounts, promotions, giveaways, subscriptions, or one-click orders offer more to entice online engagement.

Also, consider the checkout page of your e-commerce site. Most online retailers see significant increases in online engagement when they use pre-checked email subscription boxes instead of leaving them unchecked. That’s because most consumers don’t bother to uncheck these boxes once they’re ready to finalize their purchases. The same theory applies to SMS lists. All of this should align with your communication strategy given the method that works best for your target audience.

Leverage Social Media Accounts

Finally, when you’re learning how to build your email marketing strategy from scratch, don’t neglect other platforms—such as social media—to increase engagement. With these platforms, a higher social presence equates to more followers. More followers mean more potential for engagement with email marketing. Social ads support the goal of getting people to sign up based on your pop-up subscriptions. Ultimately, having other channels to increase engagement offers more opportunities to expand your email marketing potential.

Logical Position offers many email marketing packages tailored for your small business. We fully manage targeted email marketing services through audited contact lists, branded email templates, and engaging, custom-built content. We use A/B tests, list segmentation, and targeted communication to ensure proper campaign execution across a multitude of platforms. Contact us today to learn more.

Logical Position

Logical Position, an Inc. 500 digital agency supporting 5,000+ clients across North America. LP is the proud recipient of Google’s Lead Generation Premier Partner of the Year and Microsoft's Global Channel Partner of the Year 2024! The award-winning agency offers full-service PPC management, SEO, Paid Social, Amazon and Creative Services for businesses large and small. As a Google Premier Partner, Microsoft Elite Partner & Meta Business Partner, LP is in the top 1% of ad spend managed across platforms.

Beginner’s Guide to Email Marketing (With Checklist)

Email Marketing

Beginner’s Guide to Email Marketing (With Checklist)

Is email marketing still relevant in 2025? The short answer is yes. Throughout the years, email has remained one of the most dependable and powerful [...]

By: Rachel Cahill | July 11, 2025

Read More

How To Use Trigger Emails Effectively in Email Marketing

Email Marketing

How To Use Trigger Emails Effectively in Email Marketing

Email marketing has long been a staple for businesses aiming to build connections and drive conversions. But as inboxes grow increasingly crowded, the need for [...]

By: Rachel Cahill | June 27, 2025

Read More

The Best E-Commerce Email Flows to Maximize Conversions

Email Marketing

The Best E-Commerce Email Flows to Maximize Conversions

Mastering the art of e-commerce email flows is essential for maximizing conversions, as strategically timed emails can engage customers, drive sales, and build brand loyalty. [...]

By: Rachel Cahill | April 25, 2025

Read More

Join the 7,000+ Companies Using Logical Position

Smarter Marketing Straight to Your Inbox

Want to keep up with what’s working in digital marketing? Sign up for ideas, advice, and industry updates you can actually use.