Branding is important for establishing an identity, voice, and loyalty with customers. The more easily recognizable a business is to customers, the easier it is for the business to build brand awareness. Recognizability is essential for keeping your customers engaged and connected to your company. Check out this brief guide on how to keep consistent branding across platforms.
Establish a Brand Identity
The most essential part of keeping branding consistent is determining a brand identity and following it through in all your communications. Whether you apply it to blogs, advertisements, social media postings, or anything else, your brand guidelines will keep your communications consistent.
Brand identity is essential because it helps personify your company so that people can develop better bonds with it.
Set Clear Brand Guidelines
Set clear brand guidelines for your brand and ensure you adhere to them across platforms. While each platform requires a slight difference in tone, each communication should sound or read as if it was written by the same person. Here are some guidelines to set.
- Voice and buzzwords: Pick out tone, voice, and common phrases your brand uses.
- Colors: Choose what colors to use and when to use them.
- Graphic aesthetic: Every designer has a style—choose a style and stick to it.
Create a clear direction in how you communicate with your audience. While various social media platforms may require more wit or humor than emails and press releases, all formats can follow the same general style.
Know Your Audience
Understanding your audience is key to developing a consistent brand across platforms. Cater your communication and brand identity to the intended audience. For example, a company may need content for future clients and additional content for future employees—these types of content require different tones but can still be communicated through one voice.
How Logical Position Can Help
Here at Logical Position, we take time to get to know your business. Through our many different services, we understand that there is no one-size-fits-all solution to branding, voice, and marketing. The human element of our services allows our team to understand you as a person and your brand as a complete entity. If you prioritize your branding in your marketing communications and want to learn more about working with a professional social media advertising company, contact Logical Position today.