The key to a truly successful business is its online presence—every business needs a website. Online visibility is essential to a company’s ability to thrive and grow its customer base. While there are many resources online about visibility growth, check out Logical Position’s guide on how to make your business more discoverable online.
Pay-per-click advertising or PPC is a service that works with popular search engines such as Google to run ads at the top, sides, and bottom of search results pages. These ads cost nothing to run. The cost occurs when a user clicks on the ad, as this will bring them back to your website.
Investing in PPC works to capture demand and increase your visibility. It places your brand’s name on top of search results for key terms relating to the products or services provided.
Search Engine Optimization
Search engine optimization or SEO is a service designed to increase your website’s organic rankings. Suppose a business sells ceramic plant pots. In that case, they may start targeting the keyword “homemade ceramic plant pots.” This means they want to show up in the results for a person who types that phrase into Google.
SEO is the process of optimizing a website to help it rank for keywords and appear authoritative on specific subjects to Google and other leading search engine’s site crawlers.
Investing in SEO is an investment in the long-term discoverability of your business. It helps you get to the top of the search results without having to pay for an ad. Going with an agency that understands how search engines work and is a Google Premier Partner, such as Logical Position, does wonders for your business.
Paid Social Media Advertising
Social media advertising is one of the best ways to increase brand awareness—it’s the first step to a discoverable and visible business online. Paid social media advertising is unique from other digital marketing forms because you are showing ads to people who are not actively searching for products or services.
Social media users who see ads do not have an intent to buy, making them more challenging to convert, but very valuable in learning about your brand. Investing in social media ad campaigns for your business gets your name out there to the broadest audience possible. Social media’s reach is invaluable to companies for making their brand known.
Email marketing, aside from having one the highest conversion rate of any other digital marketing investment, is a reliable method of increasing discoverability online. When a customer or potential customer provides their email address to you, they’re giving you their initial trust.
This trust allows you to tell them more about your products and services without the burden of suspicion. Communicating and engaging your customers through email gives them continuous reminders and updates from your company that keep them coming back to your website.
If you run an eCommerce business and sell products through the Amazon platform, Amazon advertising is fundamental to invest in. Amazon works differently than Google does in that its ads directly impact organic rankings. In other words, the more ads you run, the better your organic rankings become.
On Amazon, running ads is the only way to get your shop to reach its full potential and get in front of consumers.
There are countless services to invest in that can help increase your website’s visibility. At Logical Position, we believe the best digital marketing is collaborative and transparent marketing. We work with you to develop goals and achieve them through our many channels. Each of our services comes with dedicated teams who work together closely to help your business grow. Contact us today for a free consolation on our search engine optimization services.