Business is constantly changing. Running a successful business means keeping up with and adapting to rapidly shifting times. There is more emphasis now than ever before on the digital model. Between the convenience of online business for consumers and the growing difficulties with brick-and-mortar locations, more businesses are choosing to focus their marketing efforts on digital means.
Digital marketing is an essential part of business today. It is how companies learn to understand their audiences while building awareness and encouraging engagement. There are endless ways to promote a business through digital marketing—two of the most popular and effective being email marketing and social media marketing. Many companies already have established social media efforts but lack in email marketing. It’s crucial to invest in both of these to experience optimal success and develop a clearer view of the actual target market for products, services, and overall marketing. Discover the benefits of integrating email marketing with your social media efforts.
What Is Email Marketing and What Are the Benefits?
Properly managed email marketing efforts can help any business grow more successful. Effective email marketing should work by engaging a current customer base and potential customers through email to drive conversions and increase customer lifetime value. Businesses use data on their customers to properly target them and provide them with content that is tailored to their preferred experience, likes, and previous activity.
It’s crucial to segment a business’s email lists to better target each group. While some customers may be interested in certain products or services, others are not. The key to increasing customer lifetime value is to tailor their experience to them through personalization of both emails and content.
For a successful email marketing campaign to work, a company should have a goal in mind and work with professionals to craft emails designed to achieve these goals, whether they be centered on increasing conversions, identifying a true target market, or increasing customer lifetime value.
Email marketing allows businesses the opportunity to have an informed and engaged consumer. Customers won’t always check a business’s website for information, so email is the best way to communicate to them changes and opportunities. Email helps get them onto your site by presenting a new product, a sale, and more.
What Is Social Media Marketing and What Are the Benefits?
Social media marketing is another service growing in need for many businesses. Social media is the way most customers communicate and engage with brands. While this wasn’t always the case, investing in social media marketing is a part of adapting to changing times and consumer demands.
Social media marketing focuses on turning Facebook and Instagram users into customers by customizing campaigns to the target markets—the users with the highest potential for conversion. It helps companies reach new audiences and reengage customers who visited your site in the past.
It focuses on conversions and brand awareness. The more active a company is on social media, the more people will take notice. People often check social media multiple times a day. Taking advantage of this by being one of the brands they see regularly will develop brand awareness. Targeting those who visited your website previously can aid in turning those customers into conversions.
How Can Email Marketing Support Social Media?
Email marketing is extremely useful for social media marketing efforts. Email marketing is the perfect way to gather information on your customer base. This information is data that can be used to better target and retarget your potential conversions through social media.
The data gathered from an email marketing campaign can be used for Facebook to be able to identify who is ready to buy. Discovering this helps to decide who to retarget for ads in social media. A lot of data is collected through email marketing. Businesses know who opens emails, who opens and then visits the site, who doesn’t open, and more so they can develop a more accurate view of their true target market. This leads to effective targeting through paid social media advertising.
How Can Social Media Support Email Marketing?
Social media benefits greatly from the pairing of email marketing. Email marketing also stands to benefit from social media efforts. As a company’s social media page gains traction and develops a true following of customers and potential customers, there is more potential to recruit more emails. An email list must be large and diverse to allow for segmenting. Segmenting an email list is the best way to individually target and create conversions. By posting and encouraging social media users to provide their email, a business can grow their email marketing list for a wider overall audience.
Why Should You Invest in Email Marketing and Social Media?
Investing in both email marketing and social media is key to a successful digital marketing plan. Increasing conversions and customer lifetime value, then linking the two efforts to create more successful campaigns across the board are effective ways to make your business more successful overall. Email marketing collects highly useful data on your customers and potential customers to help deliver the highest attainable ROI out there. Social media marketing can grow the consumer base and create more conversions when paired with the valuable data collected through an email marketing campaign.
Allowing your social media and email marketing efforts to link together and inform each other is a demonstrated method to gain success in digital marketing.
Integrating email marketing with your social media efforts is not only simpler than it sounds, but it’s also extremely beneficial on both sides. Investing in social media marketing helps to get more customers engaged and increase your brand awareness, while investing in email marketing helps companies to achieve their conversion goals. With these two outstanding services working in conjunction, they can accurately benefit your business. Using the data extracted from email marketing efforts allows you to better target your real demographics through social media and ads.
To embark on your company’s journey to steady growth and success, contact Logical Position today. We are a national company that provides high-quality, proven digital marketing strategies, including paid social media, email marketing, and national SEO services. We aim to build a positive and long-term relationship with our customers, just as you do with yours. By understanding your industry and your customers’ unique needs, we can craft professional and effective emails to help you achieve your conversion goals.
For more information on how linking your social media and email marketing efforts can benefit your business, contact Logical Position. We can house all your digital marketing efforts under one umbrella, which increases communication and allows your efforts to benefit from one another.