Investing in search engine optimization (SEO) is a significant step you can take for your business. Many companies choose to hire professional SEO agencies to handle their ranking growth because of the levels of expertise and savings that come with it. When you decide to go with a professional agency, it’s crucial to understand the differences between local SEO vs. regular SEO and which is better for your business.
Consider Your Reach
One of the primary considerations to take when you’re deciding between a local or regular SEO package with a digital marketing agency is your business’s reach. Ask yourself a few things:
- Who do you sell to?
- Where do you operate?
- Are you a local business?
If you operate only in a local market, investing in local SEO may be beneficial. You can always create a hybrid campaign where you target local and national keywords that could raise your business’s rankings—but if you’re a locally operating business, having a Google My Business profile is critical.
Understand How Google Handles Your Searches
Consider what terms your customers use to search for your website or your products or services. What are they typing into Google? Spend some time researching what comes up for your customers when they search for your company’s target keywords. If any of the results populate Google’s Map Pack, a local campaign is the best choice for your brand. Even if you have multiple locations on a nationwide scale, targeting each location in a local campaign is the best course of action to rank for those most-used keywords in each area in which you operate.
Think About Your Service Focus
Consider what your company does. If you provide an in-person service where you travel to other locations such as other companies or homes, targeting local keywords in each area you serve is a good plan. If you have any brick-and-mortar locations, target those areas with local efforts. If you run an e-commerce–based business or an online-only company that sells all over the nation, then a regular SEO campaign is the best option for you.
Overall, investing in a local search engine optimization service for your business is likely the best option because of the added benefits. Here at Logical Position, we offer free management of your first Google My Business listing with each of our local search engine optimization packages. Contact us today for more information and a free consultation to determine if a local or national package is best for your business.