Template vs. Custom Web Design: Which Is Best for Business?

Template vs. Custom Web Design: Which Is Best for Business?

Even a small business can have a global presence with the right website. Website design has come a long way since the days of basic HTML code. But as easy as website-building software makes it to create a site, it’s wise to have it set up by an experienced marketing agency like Logical Position. When you come on board with Logical Position, you’ll be offered the choice of standard website templates or custom web design​. So, template vs. custom web design: which is best for business?

Templates: Pros and Cons

Website templates are pre-designed layouts that let you easily create a webpage with your content. Think of them as canvases and your copy and images as the paint. Templates are splendid for rapid website development. Just add content and upload it. Templates cost less than custom-made pages because the design work is already completed. What’s more, most template-based platforms are more stable and secure, and require no backend upkeep to fix bugs and other issues.

Templates have their drawbacks. Using a premade template may require compromises in your vision for your site. Also, template-based platforms tend not to favor ecommerce and are dependent on proprietary systems. Specifically, Wix and Shopify are two of the largest platforms out there. You can use templates or custom pages for these platforms. The catch is that once you’ve set up a template there, you can’t just pick up your site and go elsewhere if you’re unsatisfied with their service. You need to redesign it for the new platform, and that can be costly. Ask yourself if the convenience of templates is convenient for you.

Custom Web Design: Pluses and Minuses

With custom web design some cons may appear to outweigh the pros. Cost is a big concern. Designing a unique website that addresses your company’s needs costs more than using templates. On the other hand, when you pay for a custom-made site, it’s all yours, unlike sites made from themes created by third parties.

Another fear is being too reliant on the designer or company who creates the site. For this it’s better to use an established agency like Logical Position rather than a fly-by-night company. One more concern is the amount of time it takes to create a custom website. That’s true, but when you commission a site you get exactly what you want, and that’s the biggest benefit of all! Working with an agency like Logical Position ensures you receive expert advice on a  custom web design that meets your marketing goals, emphasizes user experience, and improves your conversion rate–something a template can’t promise. Variability is another bonus, while a template only offers so many options, custom pages can be changed to appeal to different audiences and more.

Custom vs. Templates

Template vs. custom web design: which is best for business? Rephrase that question and ask which is best for your business? For new businesses, templates are a good starting point and a fast way to get the word out online about you and your company. Set up a site and watch your site statistics to see what’s attracting visitors and what isn’t. Once you identify specific trends you can improve marketing strategy and consider custom web design. Need help? Contact Logical Position for a consulting session. We can help with website development services, PPC management, paid social, search engine optimization, and more!

Chris Wibbe

Chris Wibbe, Director of Website Development

Chris Wibbe is the Director of Website Development at Logical Position, an Inc. 500 company headquartered in Oregon with offices nationwide. The agency offers full-service PPC management, SEO, Social Media, Amazon, and website design solutions for businesses large and small, and was ranked as the third best place to work in America by Inc. Magazine.

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