Amazon has considerable reach in the consumer market for multiple industries. Many brands are jumping to get on Amazon and rise in the rankings to increase sales. If you are selling on Amazon, it is likely that your goal aligns with other sellers: seeing raises in conversion rate. Check out these ways to improve your Amazon conversion rate.
Optimize Your Product Pages
Product pages are what drives a consumer to convert or click away. Imaging is the most important way to reach your audience and convince them to purchase. For example, If you have a product sitting on a white background, it could perform outstandingly on some verticals and terribly on others. Here are a few examples.
- Dog toys: These can be confusing to understand on a blank background but put the toy next to a dog in a photo, and suddenly conversion rates may skyrocket.
- Furniture: Showing a couch on a blank background can be great for an initial attraction to the product, but placing that couch in a living room shows dimensions and design ideas that customers will love.
Use High-Volume, Specific Terms in Titles
The titles used for your products on Amazon can make or break your click-through rate and conversion rate. Using high-volume, specific terms in your titles can help boost your conversion rate. Put those specific terms at the beginning and throw in the more detailed information after. Prioritizing the information in a title and presenting it to the consumer in order is beneficial.
Utilize Product Bullet Points
The bullet points on product pages are a primary source of drive for potential customers to convert. Displaying essential information about your product in a digestible format draws attention to your selling points. Here are a few things to include:
- Sizes
- Unique offerings: What makes you stand out from the competition?
- Selling points: Is the product vegan? Does any percentage of sales go to charity?
- Dimensions
- Materials used
- Uses for the product
- Exact offering
Create A+ Content
Amazon A+ Content is a free tool offered to sellers on Amazon that are brand registered. If you are brand registered, take advantage of it. A+ Content allows sellers to provide buyers with these unique features:
- Enhanced descriptions
- A showcase of product offerings from your brand
- A visual experience of the product
A+ Content allows you to boost your conversion rate and separate yourself from your top competition.
Don’t Underestimate the Power of Reviews
Customers take reviews to heart. The number of reviews and the quality of the reviews you have on a product can make all the difference in a buyer’s confidence in your brand and products. A seller without reviews typically sees meager conversion rates. Once a company gathers a minimum of ten reviews with 5-star ratings, conversion rates start to climb.
Reach out to previous purchasers for reviews and respond to negative reviews in ways that seek a solution.
Pro Tip: Low conversion rates can stem from your product’s shipping method. If your competition offers FBA shipping with two day turnaround times and your offerings are still running on FBM with 5-7 day turnaround times you are going to be at a disadvantage.
Target Keywords Lower On the Funnel
These are some of the most proven ways to improve your Amazon conversion rate. For more growth and tips, contact Logical Position today. We are a professional digital marketing agency that offers top-quality Amazon advertising management services. Reach out for a free consultation to learn what we can do for you.
