Case Studies/
A Posh Production

Professional Services

Generating Leads in Event Production Services

Monthly Ad Spend: $2,750

A Posh Production banner

When it comes to event production and execution, the devil is in the details. As trusted experts in bringing those special moments to life, A Posh Production was keenly aware of the minutiae that goes on behind the scenes. So when they were ready to grow opportunities with online lead generation, they reached out to LP to plan out a proper, and perhaps even posh, digital marketing strategy.

About A Posh Production

Based in Chicago, IL, A Posh Production is a premiere event production company specializing in audio/visual, lighting, decor, floral, and entertainment. Their dedicated team offers comprehensive planning services for banquets, public events, weddings, and other special events, transforming venues into enchanting spaces that leave a lasting impression. From candelabras to ceiling drapes, their extensive range of offerings ensures a personalized touch for each event.

Campaign Objectives

Expand Lead Generation

Expand Lead Generation

through phone and contact form inquiries

Initiate Remarketing Strategies

Initiate Remarketing Strategies

for improved brand recognition and customer retention

Concentrate Efforts

Concentrate Efforts

on specific services, including lighting and full-scale event production

Prioritize Marketing Efforts

Prioritize Marketing Efforts

during the upcoming months, recognized as peak seasons

“Working with Logical Position has been a great experience. They’ve really helped our business untangle our digital marketing strategy and make good use of our available budget. My account manager provides regular communication updates on account insights & suggestions when we’ve needed to adapt to shifts in the market.”

— David Florczak, Owner/Operator at A Posh Production

Case Study - A Posh Production


  • Account segmentation by single keyword ad groups (SKAGs)
  • Shifted certain campaigns to auto bid + max conversion strategy
  • Expanded campaigns on Microsoft Advertising
  • Location targeting by audience type

Results In Action

A Posh Production - Results 1


Ad Spend Savings

A Posh Production - Results 2


Increase in Conversions

A Posh Production - Results 3


Increase in Forms Fills

A Posh Production - Results 4


Of the Local Market Share on Google.

Planning Always Wins

Our strategy resulted in a big uptick in bookings for A Posh Production. These achievements culminated in the prestigious Couples’ Choice Award from WeddingWire, a testament to the dedication and excellence of LP’S winning strategy and A Posh Production’s ability to always deliver unforgettable event experiences.

Is your business ready for some posh results? Reach out to our team to schedule a no-obligation account consultation and complimentary campaign review.

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