Key Metrics
33%
Revenue Increase
18%
ROAS Increase
113%
Increase in Conversions
The Challenge: Problems Upstream
Blue Thumb’s marketing strategy had become stagnant, with automations operating unchecked and minimal insight into performance. The existing campaign structure made it difficult to discern effective tactics from underperforming ones.
Key Issues
Limited Visibility
A single automated campaign obscured performance data and restricted optimization.
Stalled Growth
An overreliance on automation caused results to plateau, with no clear path to improvement.
Fading Confidence
Inconsistent returns, and a failed attribution model eroded trust in advertising viability.
Strategy: Developing Solution
Our strategy focused on building a flexible, transparent, and data-driven account structure designed for scalable growth.
- Campaign Restructure: Broke out of a single PMax campaign into segmentation by product category and intent.
- Attribution Education: Worked closely with the client to explain longer sales cycles, ensuring they understood how clicks could take weeks to convert into purchases.
- Budget Optimization: Increased ad spend incrementally through the summer to match seasonal peaks in demand.
- Omnichannel Integration: Coordinated paid media with Mailchimp campaigns for stronger lead nurturing and repeat purchases.
Clarity: Results in Motion
Through restructured campaigns and budget refinement, Blue Thumb achieved a 12x ROAS, more than doubling their 5x goal, while increasing conversions by 113% and conversion rates by 35%.
+33.5%
Increase in Revenue
+18%
Increase in ROAS
These year-over-year Q3 results highlight how clear attribution and focused strategy can turn performance data into sustained, profitable growth.
Impact
Blue Thumb unlocked sustainable growth through data-driven clarity, strategic scaling, and cross-channel integration, transforming uncertainty into confident, profitable momentum.
Smarter Decisions
Clear attribution revealed longer sales cycles, enabling budgets guided by real performance rather than short-term swings.
Sustained Growth
Restructured campaigns, and seasonal scaling delivered a steady stream of qualified traffic during peak demand.
Deeper Engagement
Mailchimp integration nurtured prospects beyond the first click, driving loyalty and repeat sales.
Logical Position helped us avoid making knee-jerk reactions with our campaigns and really helped us plan one step ahead in our marketing. This went a long way in building trust that allowed us to gain a lot of confidence in digital marketing long-term.
— Marketing Coordinator, Blue Thumb
Tips For Achieving Similar Results
Integrate channels. Pair search ads with email and social efforts to reinforce messaging and educate algorithm signals in the process.
Align budgets with seasonality. Ramp up spend and reach during peak demand when customers are most likely to buy.
Educate your team. Make sure stakeholders understand how attribution affects budget decisions when evaluating returns.
Diversify your approach. An over-reliance on automations without proper data aggregation can lead to unintended consequences.
Hold the Line. In industries with longer purchase cycles, conversions may take weeks to materialize.
Ready to make a splash in your market? Connect with our team of specialists for a free account review.
