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The proverbial white whale of SEOs everywhere, the Featured Snippet remains elusive, but not for long! If you haven’t heard about it, you’ve at least caught a glimpse of its beauty as it, every so often, emerges above Google’s SERP. But what is it, and is it worth your time hunting down—and how should you […]Read More
I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign. Although when playing your hand in SEO, I’d argue unique content creation is more like an ace than a king. It trumps all other cards. Let’s take a closer look: […]Read More
Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to prevent blackhat actors from manipulating results. […]Read More
Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your conversion rates, and even contribute to raising your rankings in the search engine results pages (SERPs). […]Read More
As consumers, we encounter native advertising on a daily basis. Defined by Sharethrough as “paid media where the ad experience follows the natural form and function of the user experience where it is placed,” native advertising comes in the form of various media, from boosted Facebook posts, to YouTube ads, or even (your favorite!) PPC […]Read More