Conversion Tracking Posts

8 Ways to Fearlessly Tame Your AdWords Account

Basics

8 Ways to Fearlessly Tame Your AdWords Account

The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting [...]

By: Shelby Goldstein | May 2, 2016

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The Four Alternatives to Google Analytics

Analytics

The Four Alternatives to Google Analytics

There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of [...]

By: Holden Page | August 17, 2015

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Top 8 Google AdWords Fails (With Memes)

Ad Auction

Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just [...]

By: Mariah Ore | May 26, 2015

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Why We’re Stoked About Google’s New “Buy” Buttons on Shopping Campaigns

AdWords Updates

Why We’re Stoked About Google’s New “Buy” Buttons on Shopping Campaigns

Google revealed this week that they will soon be testing a new “Buy” button on Google Shopping ads for select retailers, including Macy’s. It’s a [...]

By: Mariah Ore | May 22, 2015

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9 Questions to Ask Yourself When Your Website Isn’t Converting

Conversion Tracking

9 Questions to Ask Yourself When Your Website Isn’t Converting

As much as we would all like to believe it, pay-per-click advertising is not a magical formula — it is advertising. Even though we can [...]

By: Mariah Ore | April 14, 2015

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Top 5 Online Marketing Mistakes Every Small Business Should Avoid

Attribution

Top 5 Online Marketing Mistakes Every Small Business Should Avoid

In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the [...]

By: Mariah Ore | April 9, 2015

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