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Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. […]Read More
The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting to wrangle the beast, otherwise known as your Google AdWords account. Although the task of keeping up with your campaigns may be daunting, AdWords can be a great tool to […]Read More
There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of your Google AdWords™ campaigns, and can manipulate your visitor data in a multitude of ways. And like many Google services, many of its core features are completely free. […]Read More
In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme? […]Read More
Google revealed this week that they will soon be testing a new “Buy” button on Google Shopping ads for select retailers, including Macy’s. It’s a move toward a mobile-supported Google retail platform similar to Amazon, but we also think this could be a pretty great thing for advertisers on it’s own. […]Read More