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As much as we would all like to believe it, pay-per-click advertising is not a magical formula — it is advertising. Even though we can determine ideal keyword targets and optimize your web traffic over time, there is still the important aspect of your site and if it turns users into customers,. […]Read More
In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the results of their marketing programs. Although this number has surely grown over the past few years, I know from experience that many small businesses still aren’t up to speed. […]Read More
2015 has been called the “Year of Mobile.” The volume of users browsing the web on mobile devices overtook PC users in early 2014, and more than a year later, the number continues to grow. Mobile devices are getting larger and easier to use, and our culture is adapting as well — 80% of all […]Read More
What is the biggest point of confusion when our account managers activate brand new accounts? Something so simple, we thought it was worth sharing with you: installing the tracking scripts on your website. […]Read More
Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget is about $23.7 million, according to this breakdown of Google’s revenue, and with the ability to spend that much money on just one portion of their advertising comes the flexibility […]Read More