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Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns optimized for the most popular search engine in the world. The next major change coming will affect what kinds of ads can be shown on Google’s chrome browser. […]Read More
You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and a display campaign? If you are selling products, should you use search ads or shopping ads? […]Read More
Looking to create your own Display Network Ads? Image ads are one of the most creative aspects of running an AdWords campaign. While it may be fun to create a visual representation of your company, there are seven rules to follow if you want to design successful display ads. […]Read More
In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme? […]Read More
It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising is still extremely relevant. In fact, more than ever before, advertisers have the ability to get in front of their target audiences using video content. […]Read More