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Amidst the hit that businesses are experiencing as a result of COVID-19’s rapid evolution, many business owners will be happy to learn of Google’s newest update to product listings on their shopping page. Starting in late April, e-commerce retailers will be able to list their products on Google’s shopping page for free. This development will […]Read More
Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US history had to come to an end. I didn’t know when the end was coming, but I assumed sooner rather than later. You can find an overview of that talk […]Read More
While the 2019 holiday shopping season has come and gone, digital marketers are only just beginning to dig through the final numbers. This end-of-year post-mortem is the first step many of us take on the quest for the data that will help refine 2020 holiday strategies, and last year’s data certainly has a story to […]Read More
Google Ads—Google’s paid online advertising platform—provides businesses with an incredible tool to help reach the right users and grow their business. This platform gives businesses unparalleled customization and control over their ads, how much they spend, and who they target with each ad. Google Ads are usually the first thing that people see when they […]Read More
Through platforms like Google Ads and Microsoft Advertising, businesses can get in front of people searching for the products or services that they offer. While it’s relatively easy to get these ads up and running, making sense of the data in your account can be difficult. […]Read More