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Google Ads Posts

Google Ads Update for Search Partner Network

Google Ads

Google Ads Update for Search Partner Network

Google Ads has officially notified advertisers via email of a change to the long-running Google Ads Search Partner Network. The change automatically opts advertiser accounts [...]

By: Lindsey Stier | April 14, 2025

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Google Ads Verification: Don’t Let Your Campaigns Go Dark!

Google Ads

Google Ads Verification: Don’t Let Your Campaigns Go Dark!

Have you recently received an email from Google Ads requesting identity verification? If so, you’re not alone—and more importantly, don’t ignore it! This isn’t just [...]

By: Logical Position | March 21, 2025

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The Problem with Googling Your Own Ads

Google Ads

The Problem with Googling Your Own Ads

Launching new products and campaigns can be exhilarating as anticipation gives way to action and all of your hard work is suddenly out to market. [...]

By: Katherine Taylor | March 27, 2024

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Common Reasons Why Your Ads Aren’t Winning Auctions

Ad Auction

Common Reasons Why Your Ads Aren’t Winning Auctions

Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]

By: Kelsey Davis | March 8, 2023

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What Are Micro Conversions in Google Ads?

E-Commerce

What Are Micro Conversions in Google Ads?

Micro Conversions is a buzzword that gets thrown around a lot in digital marketing. To be precise, a conversion happens when a website visitor performs [...]

By: Matt Bowen | August 24, 2022

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The Google Ads Shift to Performance Max: What You Need To Know

E-Commerce

The Google Ads Shift to Performance Max: What You Need To Know

In case you missed it, Google Smart Shopping campaigns are about to switch to the new Performance Max (PMax for short) campaign format through the [...]

By: Pete Luciano & Chris Borg | August 22, 2022

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