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From The Mind Of A Marketer: 4 Optimization Tips To Help Your PPC Campaigns Succeed

Optimizations are critical to the success of your Google Ads campaigns. If your campaigns are underperforming, it’s important to take corrective action to ensure you’re not wasting your budget. And if things are running smoothly, you’ll want to capitalize on that and keep the momentum going. If you’re short on time, I’ve compiled a list […]Read More

Fitness Expert Or Digital Marketer? Finding The Fitness Marketing Mindset

In the fitness industry, mindset plays a powerful role in helping someone push through challenging, physical exercise and evolve as an individual. When it comes to marketing your fitness business, that same mindset of determination and perseverance directly translates into your marketing strategy. […]Read More

Single Product Ad Groups: A Proven Strategy To Generate More Sales

Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take a long time to set up, even longer to upload into the Google Ads interface, and the sheer volume of ad groups in a campaign can be staggering. But if […]Read More

From The Mind Of A Marketer: Life As a Paid Search Specialist

I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I had the opportunity to transition to a writing position on our internal marketing team. This gives me a unique perspective since I have in-depth knowledge about paid search and pay-per-click […]Read More

Hitting the Bullseye: How To Find Your Target Audience

Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving with a blindfold on? Audience targeting is a powerful tool, used to guide potential customers down the sales funnel, transforming them from passive internet searchers to brand-loyal regulars. […]Read More