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Through platforms like Google Ads and Microsoft Advertising, businesses can get in front of people searching for the products or services that they offer. While it’s relatively easy to get these ads up and running, making sense of the data in your account can be difficult. […]Read More
The holidays may be a few months out, but now’s the time to determine how well your Google Ads campaigns performed last year. Regardless of how your 2018 holiday season went, understanding the cause and effect of your campaign strategy will guarantee growth in the upcoming holiday season. Analyze past data from Google Ads and […]Read More
Local businesses have historically been hesitant to invest in paid search, because it’s been difficult to track. Employees will ask customers where they heard about the company, and customer will often just say “online.” So how can a local business measure its success with paid search? For a local business, well executed targeting and keyword […]Read More
For most people, the holidays are a wonderful time to relax, eat delicious food and spend some quality time with your loved ones. But for business owners, the holidays can actually be the most stressful time of the year. In this article, I’ve provided solutions to common issues some of Logical Position’s (LP’s) ecommerce clients […]Read More
Your product data feed is the backbone of your Google shopping ads. The quality of your data feed is one of the most important factors in determining how your ads will perform. Unfortunately, data feeds can be complicated to set up and even more difficult to understand. […]Read More