Google Ads Posts

Google Ads

From The Mind Of A Marketer: Life As a Paid Search Specialist

I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I [...]

By: Lina Allen | June 12, 2019

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Campaign Structure

Hitting the Bullseye: How To Find Your Target Audience

Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving [...]

By: Youssef El-Mansy | June 4, 2019

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Campaign Structure

Stop Wasting Money with Google Ads: Start with Your Default Settings

Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings [...]

By: Matthew Peterson | April 23, 2019

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Campaign Structure

4 Steps to Structure Campaigns for Long-Term Performance

A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we [...]

By: Jake Weber | January 16, 2019

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Facebook Ads

Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]

By: Matthew Peterson | November 30, 2018

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Google Ads

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads [...]

By: Shelby Goldstein | September 7, 2018

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