Google Ads Posts

Google Ads

Fitness Expert Or Digital Marketer? Finding The Fitness Marketing Mindset

In the fitness industry, mindset plays a powerful role in helping someone push through challenging, physical exercise and evolve as an individual. When it comes [...]

By: Karly Osten | June 25, 2019

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Campaign Structure

Single Product Ad Groups: A Proven Strategy To Generate More Sales

Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take [...]

By: David Johnson | June 18, 2019

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Google Ads

From The Mind Of A Marketer: Life As a Paid Search Specialist

I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I [...]

By: Lina Allen | June 12, 2019

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Campaign Structure

Hitting the Bullseye: How To Find Your Target Audience

Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving [...]

By: Youssef El-Mansy | June 4, 2019

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Campaign Structure

Stop Wasting Money with Google Ads: Start with Your Default Settings

Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings [...]

By: Matthew Peterson | April 23, 2019

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Campaign Structure

4 Steps to Structure Campaigns for Long-Term Performance

A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we [...]

By: Jake Weber | January 16, 2019

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