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Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates by business owners paying a small fee each time someone clicks on their ad with the intent of earning more by website visits than they’re paying for their ad. This […]Read More
Whether you’re brand new to AdWords or looking to revamp your campaigns, this tutorial will teach you how to use the Google Keyword Planner and will highlight the basic steps to finding great keywords to fit your marketing goals and to take your ads to the top. […]Read More
Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. […]Read More
Brainstorming a list of creative keywords is an important first step in creating an AdWords campaign. Targeting as many unique keywords you can muster up may sound like an effiecient way to reach your audience, but do you know if your audience is searching for those keywords? […]Read More
“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads from being triggered by people who weren’t looking to buy his product. “It’s all kids my daughter’s age doing research for their science projects,” he said. “I don’t think it’s […]Read More