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7 Habits of Highly Effective Landing Pages

“The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether.” There’s a lesson in that fable for anyone who could benefit from better landing pages and more effective conversion optimization: […]Read More

WordPress Tips That’ll Improve Your Website’s Speed & Security

I our line of work, we get the chance to look into the dashboard of many different WordPress sites for businesses of all sizes across a variety of industries.  For the most part these sites are well maintained, but occasionally we do see room for improvement.  There are a handful of WordPress tips you can […]Read More

Measuring Your Quality Score

To ensure a great user experience Google, Bing and other popular search platforms use a qualitative ranking system that directly correlates to auction preference, position, and cost. This is called Quality Score (QS). Quality Score was born from a misalignment of queries to ads, and presented as a dynamic solution to help remedy poor SERPs […]Read More

Five Landing Page Services You Should Be Using

Converting visitors into email subscribers, customers, or followers takes more than a lackluster template your web host gave you. It takes a landing page built specifically to convince your visitors to take action. A well-built and relevant landing page can also help improve your Google AdWords Quality Score. Here are five landing page services that […]Read More