Negative Keywords Posts

Basics

Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]

By: Shelby Goldstein | March 15, 2017

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Ad Auction

Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]

By: Ryan Garrow | November 20, 2015

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Ad Auction

Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just [...]

By: Mariah Ore | May 26, 2015

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Basics

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]

By: Mariah Ore | June 16, 2014

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