Optimization Posts

Display Ads

How To Optimize Your Responsive Display Ads

Responsive display advertisements are somewhat controversial among business owners. While the ads aren’t very aesthetically pleasing or “on-brand,” they have proven effective. Responsive display ads [...]

By: Youssef El-Mansy | February 18, 2021

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Conversion Tracking

5 Pay-Per-Click Stats To Keep An Eye On

Through platforms like Google Ads and Microsoft Advertising, businesses can get in front of people searching for the products or services that they offer. While [...]

By: Gavin Flynn | December 6, 2019

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AdWords Management

Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]

By: Ryan Garrow | March 26, 2018

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Ecommerce

SEO for eCommerce is Better with BigCommerce

Making your eCommerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people [...]

By: Ryan Garrow | March 16, 2018

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Marketing Strategy

Jedi or Sith? How to Avoid the Dark Side of AdWords

Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about [...]

By: Tyrrell Stewart | December 22, 2017

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Optimization

8 Ways to Optimize Your Website and Improve Conversion Rates

A website that’s easy on the eyes isn’t always easy to use. An attractive website is great, but it’s only one piece of the puzzle. [...]

By: Alex Hansen | August 1, 2017

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