Whether you’ve been managing AdWords for years or you’re setting up your first campaign, this quiz is designed to fit your personal, AdWords journey.
What you’ll learn:
- If AdWords is a smart investment, based on your business.
- If hiring an AdWords management company is worth the investment.
- How to address the cause of stagnant campaign performance.
- How to harness your account’s potential and reach peak performance for long-term success.
Find Your Direction
Google Analytics is the key to measuring your success in the digital world. Although you’re either running or are interesting in running Google AdWords, setting up Google Analytics is one of the most important pieces of the puzzle. It shows physical evidence of how users interact with your site, allowing access to the best source of information to help you make smart decisions in your AdWords campaigns. If you’re not set up with Google Analytics, bring in an AdWords management company to guide your success in the right direction.
Re-evaluate Your Strategy
Google Search Network Advertising tends to work best for companies selling products/services that have search volume. In AdWords, your ads are triggered to show up for keywords and key terms entered into a Google Search. If your search volume is under 1,000 monthly searches, that tells you there isn’t a huge audience actively searching for your products or services. Although AdWords might not be the best way to reach your audience, Search Engine Optimization and other avenues may be a better fit.
Make Time or Get Help
AdWords is a dynamic, fast-paced platform. In order for it to be successful, it demands time and energy. Weekly maintenance should consist of at least updating your negative keywords (or testing ad copy, changing bids, checking your SQR…the list goes on), otherwise, you’re not giving your company the best opportunity to be profitable. If your job requires you to juggle multiple responsibilities, consider hiring a team of Google AdWords experts to lighten your load.
Try a New Approach
There’s a chance people aren’t searching for your products because they simply don’t know your products exist. Google Search Network Advertising tends to work the best for products/services that are well established. If there are no similar products or services on the SERP, that means your product might be new-to-market, and Search Network advertising may not yield the best return. Focus your advertising dollars on establishing an online presence first to create a buzz about your products/services. Search Engine Optimization and other avenues could be more advantageous.Stop Throwing Money Away
Conversion tracking is the compass for your AdWords account – without it, you can get really off track. Additionally, conversion tracking (in AdWords) is what allows you to make the most profitable adjustments based on what is actually working in your account. If you’re not sure where to begin with conversion tracking, check out our in-depth breakdown on how to turn a profit using conversion tracking.
Test a new strategy
Online searchers can be a picky bunch. They tend to be price sensitive earlier in the buyer process. If your products/services aren’t priced competitively in your market, odds are, even if you get traffic to your site, it may not result in a new client. There may be better digital avenues available to you outside of Search Network Advertising, such as the Display Network or Retargeting.
Harness your Account’s Potential
Revenue tracking is critical for eCommerce accounts to gauge profitability in AdWords. Conversion tracking only tracks transactions (when input correctly), which is great, but revenue tracking tells us the dollar-value of those transactions. For example, do you want 50 people buying your yoyo or do you want 45 buying your higher margin, more profitable ultra-super-sonic-state-of-the-art yoyomatic? Revenue tracking gives you the insight to make such decisions that can drive the profitability of your business to new heights.
Don’t Lose Your Unique Qualities
At the campaign level, AdWords is rich in settings and special features you can utilize to maximize efficiencies in your account. Your business is unique and there’s no other one like it. Yet, if limit yourself to one campaign, what you’re telling Google is that you’re not special. And you’re not treating your search traffic like they are special either. If you have your wedding photography in the same campaign as your senior portraits –or- your custom picture frames in with your vinyl poster frames, these two types of audiences are being marketed to using the same settings. With the same budget. It’s more beneficial to break up different products/services into separate campaigns to have control over factors like budget and target location. Call one of our experts today to discuss best practices for account structure and success!
Broaden Your Horizons
Google AdWords, like digital marketing as a whole, is an eco-system. Running multiple networks is more beneficial than putting all of your eggs in one basket. The Display Network can put you in front of people who don’t already know that your products/services exist, the Search Network can pull in users actively searching for what you have, and Remarketing can help pull prospective buyers back to your site when the time is right. When you’re utilizing multiple networks within AdWords, you’re able to reach a large pool of potential buyers at any stage of the sales cycle. Contact our digital strategy team for an in-depth consultation of your AdWords strategy.
Expert in Training
Going the extra mile to get AdWords certified is a step in the right direction, but getting it’s just the tip of the iceberg. Setting up, managing and growing your AdWords account takes time, knowledge and motivation to stay up-to-date with best practices. If you’re planning to take on your AdWords account alone, download our ebook for beginners to learn how to use Google AdWords for long-lasting success. If you’re looking for guidance from a veteran expert, get in touch with our certified AdWords specialists to map out a custom strategy for your new campaigns!
Get to the Source
If your Google Analytics account is showing a negative ROAS, put down the mouse and pick up your phone. Now! Google AdWords should be a profitable endeavor otherwise there’s a problem. Call our e-commerce team today to walk through the account and identify areas of wasted spend. We need to get that ROAS positive!
Looking Good
Generating a consistent return with AdWords is proof that something is working well in your account. Great companies with great products and great websites and great strategy should be profitable! What we tend to find is that the biggest question is how profitable? There’s no such thing as perfect, but why settle when you can generate an even bigger ROI. Get in touch with our e-commerce experts today to find out what you may be missing.
Don’t Let Em’ Get Away
Remarketing lists for search ads (RLSA) are some of the most effective retargeting/remarketing strategies available online. With this network and strategy, you can target visitors to your site (who either have or have not converted – you choose), using the Search Network. Not everyone is ready to buy the instant they arrive on a site, and RLSA makes it possible to capture those “window” shoppers and keep them close. Talk to our experts about how this tactic can enrich your current strategy!
Knowledge is Power
One of the biggest money wasters in any AdWords campaign, new or old, is getting started without understanding how AdWords works. Despite its simple appearance, a successful AdWords account requires a specialized skillset to manage your budget in the best way fit for your campaigns. Before you bite off more than you can chew, talk with one of our PPC experts to learn how we can help you meet business goals while getting the biggest bang for your buck!
Looking like a Pro
Implementing RLSA is a great asset to your AdWords strategy. You may have implemented more advanced AdWords strategies, but RLSAs require a lot of attention and maintenance. Our certified AdWords experts can give your campaigns a checkup to ensure your budget is being spent efficiently and your campaigns are setup for success!
