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Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take a long time to set up, even longer to upload into the Google Ads interface, and the sheer volume of ad groups in a campaign can be staggering. But if […]Read More
Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving with a blindfold on? Audience targeting is a powerful tool, used to guide potential customers down the sales funnel, transforming them from passive internet searchers to brand-loyal regulars. […]Read More
Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings that are in place upon setup will automatically benefit them—that’s why they are there, right? The truth of the matter is that Google Ads default settings aren’t always the most […]Read More
A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we discuss proper campaign structure, make sure you possess a basic understanding of Google Ads and a set of concrete business goals. Then, consider how Google Ads will help you accomplish […]Read More