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The Beginner’s Guide to Facebook Custom Audiences

Any marketing campaign has an obvious objective; to expand a businesses’ success by bringing in more clientele. The majority of businesses have a specific demographic they’re looking to target based on factors such as age, gender, household size/income, and general interests. When you give Facebook a marketing budget, this determines how many people will see […]Read More

How Does Facebook Pixel Help Your Small Business?

As you begin to delve deep into the world of Facebook advertising, you’ll eventually have to familiarize yourself with Facebook Pixel. Failing to understand this tool will ultimately result in a campaign that doesn’t see anything close to the results it could otherwise generate. With the success of your business in mind, we created a […]Read More

How to Promote Your Small Business on Facebook

If you own a small business, we can’t overstate how important it is for you to create a Facebook page for it. This isn’t your own personal profile, of course, but a page that’s open to the public and gives valuable insight regarding how your company works. There are a variety of reasons that your […]Read More

A Complete Overview of How Facebook Advertising Works

Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is Facebook Advertising? Facebook advertising is a major player in today’s online marketing world. It can be incredibly profitable should an individual has the proper tools in their belt to create […]Read More

Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary? […]Read More