Google Ads Posts

Google Ads

The Problem with Googling Your Own Ads

Launching new products and campaigns can be exhilarating as anticipation gives way to action and all of your hard work is suddenly out to market. [...]

By: Katherine Taylor | March 27, 2024

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Ad Auction

Common Reasons Why Your Ads Aren’t Winning Auctions

Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]

By: Kelsey Davis | March 8, 2023

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Ecommerce

What Are Micro Conversions in Google Ads?

Micro Conversions is a buzzword that gets thrown around a lot in digital marketing. To be precise, a conversion happens when a website visitor performs [...]

By: Matt Bowen | August 24, 2022

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Ecommerce

The Google Ads Shift to Performance Max: What You Need To Know

In case you missed it, Google Smart Shopping campaigns are about to switch to the new Performance Max (PMax for short) campaign format through the [...]

By: Pete Luciano & Chris Borg | August 22, 2022

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Google Ads

Do Google Ads Work for Small Businesses?

Running a small business takes grit and dedication. Many online resources dedicated to helping business-owners grow their companies are meant for more prominent brands, but [...]

By: Zach Dursse | October 8, 2021

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Google Ads

3 Actionable Google Ads Tips That Actually Work

Google Ads is easily be one of the most powerful pay-per-click platforms out there, but it’s not without complexity. With hundreds of different sections and [...]

By: Logical Position | June 2, 2021

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