Paid Social Posts

Paid Social

What Pinterest, Meta & TikTok Advertisers Need to Know Heading into Q4

After diving into Edgewater Research’s latest paid social report, we’ve pulled out key insights for marketers looking to close out Q4 strong. Pinterest Strong, But [...]

By: Drew Cummins | October 10, 2025

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Paid Social

6 Benefits of Full-Funnel Marketing for Your Business

One of the main goals of any business is continued growth. For those struggling to achieve it, full-funnel marketing is a proven strategy that delivers [...]

By: Drew Cummins | May 28, 2025

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Paid Social

How To Set and Exceed Paid Social Media Goals

Paid social media campaigns can transform your brand’s growth trajectory, but without clear and actionable goals, even the best campaigns can fall short. That’s why [...]

By: Haley Thatcher | March 18, 2025

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Paid Social

Mastering Holiday Ads: Black Friday, Cyber Monday, and Beyond

Ah, the holiday shopping season is upon us—where competition is fierce, scrolls are swift, and standing out requires more than just good intentions. From Black [...]

By: Emily Lyons | November 1, 2024

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Instagram

Ways To Target Your Social Media Ads to Generation Z

It’s absolutely no secret that marketing to Gen Z can be very difficult at times. We might see the trends they are drawn to, but [...]

By: Drew Cummins | October 16, 2024

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Creative Services

Performance Creative vs Branded Creative

When it comes to performance and branded creative approaches, it can be tough to sort out which is best for you. But the answer may [...]

By: Kylie Sheehan | July 24, 2024

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