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Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search campaigns. That ability may be out of reach, but luckily, PPC provides the power to forecast the future outcome of your campaign performance. […]Read More

7 Ways To Maximize AdWords For Ecommerce During The Holidays

The holiday season may be underway, but it’s never too late to improve your holiday campaigns. Keep track of your process and performance before the season is over and look for new opportunities to boost holiday success. Even if your campaigns are all dialed in this year, these seven ways to maximize AdWords for ecommerce […]Read More

Should You Consider Affiliate Marketing?

Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created a solid social media strategy, yet still want more traffic volume and revenue. Affiliate Marketing, or Performance Marketing, could be a great next step to add to the marketing mix. […]Read More

Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more a source of frustration and anger.  Through this article I hope to explain how to turn that frustration into a source of joy and profits for this upcoming holiday season. […]Read More