Featured Articles
SEO
Google Quietly Kills the &num=100 Parameter — Here’s What It Means for SEO
The &num=100 parameter was a query parameter that SEO tools and power users appended to Google search URLs to display 100 organic results on a [...]
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Cyber Five
Is Your Business Prepared for the Cyber Five?
The Cyber Five, also known as the Turkey Five, has become a defining moment for retailers across every commercial industry. Despite the efforts these businesses [...]
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Meta
Creative Velocity: The Meta Ads Strategy Revolutionizing Performance Marketing
In Meta advertising, one factor consistently outperforms all others: Creative Velocity, the speed and volume at which you produce, test, and launch new ad creatives. [...]
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Email Marketing
Yotpo Exits SMS & Email, Sells Customer Base to Attentive: What You Should Know
Yotpo recently announced that it’s stepping away from its Email and SMS marketing services. As part of this change, the company is transferring much of [...]
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Amazon Advertising
Amazon Pulls Out of Google Shopping Ads: What It Means for Advertisers
In a surprising move shaking up the digital advertising ecosystem, Amazon has officially withdrawn from Google Shopping ads across all markets. While Amazon has been [...]
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SEO
How an SEO Website Audit Works: A Complete Guide
A strong online presence is essential for businesses aiming to succeed in this competitive digital landscape. Your website often serves as the first impression and [...]
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Holiday
Black November: How Changing Consumer Behavior Reshapes Holiday Shopping
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]
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Industry Insights You Won't Want to Miss Delivered to Your Inbox
Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
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PMax Targeting: The Good, Better, Best
Performance Max (PMax) campaigns are one of Google’s most automated—and misunderstood—campaign types. They’re designed to use Google’s full inventory and machine learning to find conversions [...]
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Google Ads
What is PPC? Pay-Per-Click Advertising Basics
What is PPC? Pay-per-click (PPC) advertising gives businesses the power to reach people who are already showing interest in what they offer. By targeting users [...]
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Email Marketing
Connecting the Dots Between Email Marketing and Social Media
Users don’t live in one channel, and your marketing shouldn’t either. Email and social media ads are powerful media tools in their own right, but [...]
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AI
How AI Is Augmenting Digital Marketing Content Creation
Digital marketing increasingly hinges on a continuous flow of high-quality content. Today, sophisticated artificial intelligence tools are helping digital marketers automate and enhance content creation. [...]
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Paid Media
Navigating PPC: Data, Creative, and Clarity
IntroductionUnpredictable but Full of Opportunity If there’s one word that defines pay-per-click (PPC) marketing in 2025, it’s unpredictable. Between new AI-driven automation, evolving attribution models, [...]
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