Don't understand SEM jargon? Have no fear! We are here to help explain all of it to you.
As long as your ads are showing to the right people, ad copy is the most important piece of the puzzle to getting more clicks, higher click-through-rates, lower costs and better page position.
If you’re getting quite a few clicks on your PPC ads and still no conversions, one of the best ways to find out how to get better results is to actually take a look at your Google Analytics.
Ever Googled yourself? Of course you have. I do it every so often to see what comes up -- mostly links to social media and other stuff like that. However, not everyone has the luxury of a clean digital record - should our pasts be semi-permanent?
We’ve all been there -- you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If you manage to stop yourself before you enter in your credit card information, you might notice those concert tickets, jeans, or sandals following you around as you read the news, check your Facebook, or surf the web.
The Display Network is a powerful but commonly misused tool that can be an important aspect of your marketing mix.