Kill 'Em With Copy

As long as your ads are showing to the right people, ad copy is the most important piece of the puzzle to getting more clicks, higher click-through-rates, lower costs and better page position.

The Right to be Forgotten

Ever Googled yourself? Of course you have. I do it every so often to see what comes up -- mostly links to social media and other stuff like that. However, not everyone has the luxury of a clean digital record - should our pasts be semi-permanent?