Automotive Social Media Marketing Be Where Your
Audience is Scrolling
A Trusted Digital Marketing Partner for Automotive Brands
Recognized by Industry Leaders
Driving
Business
With your busy schedule, maintaining your personal social media presence is probably not a priority. Maintaining your automotive business’s social media presence, on the other hand, should be. Trust the experts by exploring automotive social media marketing with Logical Position.
Raise Brand Awareness Through Powerful Remarketing
Social media marketing may not be the best primary approach for your body shop, but it’s an excellent secondary level of marketing support. A paid social presence is ideal for remarketing; you can market to the customers who have already been to your site and could come back again. Your paid social ad spend also allows for more geographically precise marketing by targeting local consumers within a reasonable range of your location. After partnering with our pay-per-click team to gain a presence on search engines, use social media to further build your brand awareness. Even if your customers don’t click on your ad immediately the first time they see it, sustained exposure on your customers’ news feeds will help keep you top of mind.
Be a Step Ahead of What Your Customers Want
An automotive social media strategy is ideal for aftermarket part sales and replacement parts. There’s a big audience for your industry here. Automotive enthusiasts—affectionately known as “gearheads”—aren’t necessarily shopping for the parts they need but rather the parts they want. We capitalize on their passions by deploying dynamic product ads, using existing user data and the full product catalog that Facebook selects from—some gearheads think we know them better than they know themselves.
Audience Granularity that Drives Engagement
Why are automotive social media campaigns effective? We can pinpoint an audience to the most granular details—and few industries get as granular as the automotive industry does. That allows us to specialize in specific product offerings for customers who can engage in more discretionary spending. This is your opportunity to virtually read your consumers’ minds and put what they’re looking for right in front of them. If you don’t want mind reading to be part of your automotive social media strategy, it’s still an ideal staging ground for developing brand recognition with memorable graphics, eye-catching copy, and opportunities for customer engagement.
Partner With Logical Position
Whether you want to commit to social media or supplement a larger campaign with Logical Position, we’re eager to add you to the fold—and to the feed.
