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Business owners all want to know a little more about their customers. But that doesn’t mean shooting the breeze in the waiting room—though there’s time for that, too. What we really want to know is where our customers are coming from and where our ad spends are paying off. What works? And what doesn’t? What drives not just calls but quality calls? By partnering with Logical Position for automotive PPC, or pay-per-click advertising, you won’t just buy prime online real estate; you’ll gain valuable insight into your client base as we keep tailoring your ongoing campaign to mirror what we learn.
Whereas search engine optimization is a long-term strategy, pay-per-click advertising is about making an immediate impression. We’ll identify the keywords you want to target and bid to place your ad in those search results. When customers convert on those clicks, your ad pays off—and you’ll have a record of what worked.
Data that Drives Results
Why PPC for automotive? If you sell aftermarket parts, our team can find the best converting and cost-effective keywords that will entice qualified buyers. By running a thorough data feed and product audit, we can help properly categorize your products so that search engines have a clear understanding of exactly which parts you offer. That means better ad placement, more conversions, higher quality scores, and more qualified volume for your products. If you rent exotic cars, for example, we’ll make sure to optimize for your unique make and model.
Automotive paid search services from Logical Position don’t come off the assembly line. Every intake call begins with gaining a deeper understanding of your margins and your goals—as well as how to reach those goals. Our PPC management for automotive clients offers ongoing support by constantly reviewing and optimizing your feed, improving segmentation, and ensuring that all attribution is correct. Our automotive PPC campaigns go beyond call tracking by reporting where your qualified leads came from. That’s automotive marketing with a touch of market research.
If you’re involved with a dealership, you surely have more questions than we can answer on one page. Reach out to one of our experts today.