How To Create a Buyer’s Persona for Your Business
Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find a target audience for your business, one of the essential steps to take is to create a buyer’s persona. Discover how to create a buyer’s persona for your business and...Latest Articles
Advanced Marketing Strategy
Marketing Tactics To Reach Your Target Audience
When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]
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Advanced Marketing Strategy
Key Takeaways from the Cyber 5 Shopping Weekend
Back in mid-September, there was a lot of confusion and reluctance to discuss the way stay-at-home orders would affect online shopping in 2020. Many businesses [...]
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Advanced Marketing Strategy
We Ran the Numbers to Find Out How Stay-at-Home Orders Impacted Digital Marketing
The COVID-19 pandemic was a crisis few people saw coming. What began as a distant concern soon arrived at our doorsteps and immediately interrupted normal [...]
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Advanced Marketing Strategy
How to Market to Customers Whose Needs Have Changed
As times passes and the world continues to expand and evolve, so too will the expectations of consumers. Veteran businesses have learned over time how [...]
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Advanced Marketing Strategy
Should You Change Your Marketing Budget During a Downturn?
The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is [...]
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Advanced Marketing Strategy
The Complete Checklist for SEO-Successful Site Migration
Imagine this. You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]
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Advanced Marketing Strategy
Should You Consider Affiliate Marketing?
Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created [...]
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Advanced Marketing Strategy
Thinking Bing Part II: 5 Things to Know About Bing Ads
At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]
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Advanced Marketing Strategy
Unique Content- Your Ace in the Hole for SEO
I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign. Although when playing your hand in SEO, [...]
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Advanced Marketing Strategy
WordPress Tips That’ll Improve Your Website’s Speed & Security
I our line of work, we get the chance to look into the dashboard of many different WordPress sites for businesses of all sizes across [...]
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