Resource Guides
Getting Started
Digital Marketing Starts With Understanding the Basics
How to Setup Online Promotions
Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s scarcity, timeliness, or a discount. As the season approaches, let’s look at how brands can hit it out of the park this holiday. Find Your Guiding Star Start with your...Latest Articles
Advanced Marketing Strategy
The Complete Checklist for SEO-Successful Site Migration
Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]
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Basics
Goal Setting Your Internet Marketing Strategy
No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]
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Basics
The Basics of a Google Sponsored Promotions Campaign
Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]
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Amazon Advertising
The Basics of Your Amazon KPIs
Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]
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Basics
The Basics of Dynamic Search Ads
All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]
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Basics
Creative Ways Companies Are Currently Serving Clients
COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]
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Basics
Understanding How Search Engines Work
Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]
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Basics
Increase your Organic Search Ranking: Keyword Research for SEO
Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]
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Basics
4 Steps to Tracking Conversions that will Make you Money
Imagine driving down a winding road with no headlights. It’s unpredictable, unreliable, and downright terrifying! This scene paints a picture of what it’s like to [...]
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Basics
Understanding Google’s Search Engine Results Page
The Google search engine has transformed into a digital billboard. Businesses utilize strategy to compete for top spots on the results page, in hopes of [...]
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Attribution
How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine
Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. [...]
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Basics
Understanding Keyword Match Types in AdWords
The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]
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Basics
Finding Your Voice: A Guide for Social Media Newbies
What’s the big deal with using social media for business? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]
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Basics
Managing the Digital Conversation
If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have [...]
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Advanced Marketing Strategy
Thinking Bing Part II: 5 Things to Know About Bing Ads
At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]
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Advanced Marketing Strategy
Unique Content- Your Ace in the Hole for SEO
I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign. Although when playing your hand in SEO, [...]
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Ad Auction
Don’t Google Your Ads
Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, [...]
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Basics
8 Ways to Fearlessly Tame Your AdWords Account
The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting [...]
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Basics
The Basics of Google AdWords Campaigns
You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]
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Basics
Why you Click on Ads
Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, [...]
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Basics
What Google Wants From Content Creators
Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to [...]
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Analytics
The Four Alternatives to Google Analytics
There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of [...]
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Ad Auction
Top 8 Google AdWords Fails (With Memes)
In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just [...]
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Basics
8 Awesome Things You Need to Know When Marketing a Niche Business
The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]
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Basics
4 Reasons to Think Visually in Your Content
Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your [...]
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Analytics
A Quick Intro to SEO
You probably hear the acronym “SEO” tossed around quite a bit by fellow business owners. But do you know what makes SEO different than other [...]
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Analytics
AdWords Code Snippets 101
What is the biggest point of confusion when our account managers activate brand new accounts? Something so simple, we thought it was worth sharing with [...]
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Analytics
LP Client Dashboard Brings Transparency to Your Fingertips
Taking care of our customers has always been a top priority for us at Logical Position. Sure, we answer your questions right away, continue to [...]
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Basics
Search Engine Marketing Glossary
When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]
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Basics
Remarketing, Remember Me?
We’ve all been there — you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If [...]
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Basics
Search & Display: Get the Best of Both Worlds
Do you know the difference between the two different networks you can use to advertise on Google? If you find yourself confused or even if [...]
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Basics
B2B Sales Start Online
If you have a business that only works with other businesses and you think your target audience isn’t online, think again. [...]
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Basics
Getting to know Google
For as much as Google knows about my personal life through emails, G-chat, Google+, Google Drive, and (let’s not forget) all those super-secret search queries, [...]
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Basics
SEO vs. PPC — Know Your SEM
Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]
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Basics
To Convert or to Brand — An Easy Question
Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget [...]
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Basics
Negative Keywords, Positive Results
“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]
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Ad Auction
Where Are My Google Ads?
Whether you are managing your Google AdWords campaign on your own or are using an agency you’ve definitely said to yourself at one point “Where [...]
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Basics
Building a Website for Conversions: A 10-Point Checklist
As today’s online marketplace becomes more competitive it is imperative that your website gives you a return on the valuable marketing dollars you spend. I [...]
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Attribution
Why Restaurant Owners Should Use AdWords
Restaurant owners are often confronted with a slew of advertising options on a frequent basis, usually consisting of a heavy onslaught from radio stations, trade [...]
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