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Website Development
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What Dungeons & Dragons Taught Us About Building Better Websites
The best UX lessons don't always come from industry conferences or design textbooks. Sometimes they come from a tabletop with dice. On a recent episode of AdLab, LP's own UX Designer Adam Gilbert drew a straight line between Dungeons & Dragons and the principles that define effective website design. The connection is more direct than...Latest Articles
Website Design
4 Signs It’s Time to Update Your Business Website
If you’re spending money on marketing but sales are dropping, it may be time to update your website. Websites often suffer from “set it and [...]
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Website Design
Template vs. Custom Web Design: Which Is Best for Business?
Even a small business can have a global presence with the right website. Website design has come a long way since the days of basic [...]
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Website Design
Custom WordPress Design for Core Web Vitals
Google’s Core Web Vitals (CWV) have become search engine ranking factors and, in turn, priorities for website development. Whether you understand the CWV metrics or [...]
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Typography
Designing for Readability: A Guide To Web Typography
Typography is a crucial element in website development. Many people may not consider font or type visuals when designing their websites, but every detail matters [...]
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Website Design
Website Design Mistakes Small Businesses Make
When you run a business, having a website is essential. A website is how consumers verify a company, find its contact information, and research the [...]
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Website Design
Why You Shouldn’t Create Your Own Website
Having a website for your business is all but a requirement for running a trustworthy and successful business in today’s world. Most people expect companies [...]
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Small Business
How To Choose a Web Design Agency for Your Small Business
Running a business today means you need a website. Websites add a level of credibility and legitimacy that most consumers need to feel comfortable shopping [...]
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Website Design
Website Design Standards and Best Practices
Companies are starting to put more emphasis than ever on the functionality and appearance of their websites because customers increasingly expect businesses to have high-quality [...]
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Website Design
How Responsive Web Design Works
“Mobile first” is the saying in the digital industry that’s been guiding online companies to tailor their websites to fit the smaller screens of smartphones. [...]
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SEO
A Guide to Avoiding SEO Disaster During a Website Redesign
When you run a business, it’s vital to maintain a quality website. Whether you run an e-commerce company, a service-based company, or anything in between, [...]
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Website Design
Signs Your Website Might Have Been Hacked
A website is one of the most critical assets of a company and one of the key elements in web design is site security. With [...]
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Website Design
Ways To Increase Your Website’s Conversion Rate
While many businesses know that conversion rates are the key to higher profits, fewer know how to achieve a coveted high conversion rate. While advertising [...]
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Website Design
How To Improve Your Website Navigation
The navigation of a website is one of its most vital elements of quality web design. On a website, a few key things matter to [...]
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SEO
Understanding How Web Development Affects SEO
Website development is the first step to becoming an online success in business. Every business needs a functional, attractive website to keep sales flowing and [...]
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Website Design
Important Elements of a Quality Web Design
Every business needs a website. Websites are where people learn more about your company and what products and services you offer. When people hear about [...]
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SEO
Key SEO Factors to Consider During a Website Redesign
Redesigning your website can help you provide a better user experience and grow your brand’s presence. However, it’s important to consider the SEO implications during [...]
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Advanced SEM Practices
7 Habits of Highly Effective Landing Pages
“The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether.” There’s a lesson [...]
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Photos
The Importance of Quality Images on Your Website
There are many key components to a successful website. We all know that navigation should be simple and clean, contact info should be prominently displayed, [...]
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Advanced Marketing Strategy
WordPress Tips That’ll Improve Your Website’s Speed & Security
I our line of work, we get the chance to look into the dashboard of many different WordPress sites for businesses of all sizes across [...]
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Analytics
Top WordPress Plugins To Install
WordPress has a lot of features built-in that will make building your website a breeze. With such a large and vibrant developer community, there are [...]
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Optimization
5 Quick Tips for Website Optimization
“The web should be fast.” That’s been one of Google’s mantras for the last couple years, as the web has grown exponentially. What they’ve seen [...]
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Conversion Tracking
9 Questions to Ask Yourself When Your Website Isn’t Converting
As much as we would all like to believe it, pay-per-click advertising is not a magical formula — it is advertising. Even though we can [...]
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Attribution
Top 5 Online Marketing Mistakes Every Small Business Should Avoid
In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the [...]
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News & Updates
3 Ways to Stay Ahead of Google’s New Mobile-Friendly Algorithm
In less than thirty days, on April 21st, Google’s first page results will change for users searching on a mobile device. With the intention of [...]
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