The Benefits of Digital Marketing for Your Business

Digital marketing is an essential part of promoting a business in today’s digital landscape. When executed intentionally and with expertise, the benefits of digital marketing for your business can prove limitless. Explore some of the main advantages. The Basics of Digital Marketing Digital marketing is a broad term that covers a variety of types of...

Latest Articles

Marketing Strategy

Top Digital Marketing Trends of 2021

Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]

By: Matthew Goff | April 16, 2021

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Marketing Strategy

A Holistic Approach To Digital Marketing

Digital marketing is something beneficial for companies across countless industries to invest in. It’s the new go-to way for businesses to achieve their goals. With [...]

By: Matt Meeker | February 25, 2021

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Ecommerce

What You Need to Know About E-Commerce Marketing

E-commerce is a booming industry right now. Online shopping has steadily gained much popularity through the past decade, but it has skyrocketed more than usual [...]

By: Emma Huschka | February 2, 2021

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Ecommerce

Best Practices for E-Commerce Sites

E-commerce is a booming industry. It has experienced exponential growth during the past decade, but also a ton in the past year. With the COVID-19 [...]

By: Youssef El-Mansy | February 1, 2021

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Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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Advanced Marketing Strategy

Marketing Tactics To Reach Your Target Audience

When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]

By: Emma Huschka | January 27, 2021

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Marketing Strategy

A Guide To Different Types of Audience Segmentation

Digital marketing is a vital part of running a business in today’s digital era. Even before the pandemic, there was a push for businesses to [...]

By: Youssef El-Mansy | January 25, 2021

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Call-To-Actions

Creating an Effective Call To Action: A Guide

There’s an old saying that companies need to spend money to make money, and in the current digital age, this couldn’t be further from the [...]

By: Youssef El-Mansy | January 22, 2021

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Advanced Marketing Strategy

Key Takeaways from the Cyber 5 Shopping Weekend

Back in mid-September, there was a lot of confusion and reluctance to discuss the way stay-at-home orders would affect online shopping in 2020. Many businesses [...]

By: Matt Bowen | January 20, 2021

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Amazon Advertising

The Different Types of Amazon Ads

Amazon is a platform that is constantly developing new ad types and opportunities for sellers to connect with and promote their stores and products to [...]

By: Micah Heath | December 16, 2020

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Amazon Advertising

Creating a Profitable Amazon Marketing Strategy for 2021

Amazon quickly rose as the most prominent e-commerce site online. Even large, established corporations quickly learned to adapt to the Amazon platform to keep their [...]

By: Micah Heath | December 11, 2020

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Marketing Strategy

Knowing Your Target Audience in Digital Marketing

Marketing is continuously shifting and evolving. There’s such a variety of marketing methods that companies often have trouble allocating funds to multiple channels, despite how [...]

By: Youssef El-Mansy | December 9, 2020

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Advanced Marketing Strategy

We Ran the Numbers to Find Out How Stay-at-Home Orders Impacted Digital Marketing

The COVID-19 pandemic was a crisis few people saw coming. What began as a distant concern soon arrived at our doorsteps and immediately interrupted normal [...]

By: Matt Bowen | September 15, 2020

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Advanced Marketing Strategy

How to Market to Customers Whose Needs Have Changed

As times passes and the world continues to expand and evolve, so too will the expectations of consumers. Veteran businesses have learned over time how [...]

By: Eric Scriven | May 20, 2020

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Advanced Marketing Strategy

Should You Change Your Marketing Budget During a Downturn?

The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is [...]

By: Eric Scriven | May 20, 2020

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Marketing Strategy

The Importance of Digital Marketing During Uncertain Times

Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed [...]

By: Eric Scriven | March 19, 2020

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Google Ads

Global Recession – Pull Back or Push All in?

Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US [...]

By: Ryan Garrow | March 19, 2020

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Marketing Strategy

Why Local Businesses Need Digital Marketing

In today’s professional environment, digital marketing is essential for growing your business. Your profits can easily plateau without it, which can cause your competitors to [...]

By: Peter Spangle | January 30, 2020

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Facebook

A Complete Overview of How Facebook Advertising Works

Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is [...]

By: Emma Huschka | January 23, 2020

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Google Ads Basics

3 Goal Setting Hacks to Make Money with Google Ads

A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing [...]

By: Matthew Peterson | November 13, 2018

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AdWords Management

Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]

By: Ryan Garrow | March 26, 2018

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Ecommerce

SEO for eCommerce is Better with BigCommerce

Making your eCommerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people [...]

By: Ryan Garrow | March 16, 2018

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Branding

It’s All in the Logo: How to Design a Lasting Logo and Why it Matters

What’s in a Logo? The idea of a “brand logo” goes back to the old west, when cowboys would imprint their cattle with branding irons [...]

By: Peter Gillon | March 15, 2018

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Marketing Strategy

Jedi or Sith? How to Avoid the Dark Side of AdWords

Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about [...]

By: Tyrrell Stewart | December 22, 2017

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Marketing Strategy

Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]

By: Shelby Goldstein | December 8, 2017

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Holiday

11 Holiday Shopping Statistics Your AdWords Campaigns Need to Succeed

The holidays season contains some of the biggest and best online shopping days of the year. As the brains behind your company’s AdWords account, understanding [...]

By: Shelby Goldstein | November 20, 2017

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AdWords Audit

4 Honest Ways An AdWords Audit Can Save Your Business

You’re AdWords certified, you read ebooks, and you subscribe to AdWords blogs— so, why are your campaigns still draining your budget with little to no [...]

By: Shelby Goldstein | November 6, 2017

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Featured Marketing Strategy Post

Top 5 Reasons To Outsource PPC Management

For many companies, PPC campaigns are often thrown to the side and treated like another checkbox on a long to-do list. These top five reasons [...]

By: Shelby Goldstein | September 13, 2017

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Basics

Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]

By: Kauri Voss | October 26, 2016

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Advanced Marketing Strategy

Should You Consider Affiliate Marketing?

Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created [...]

By: Amanda Bono | October 4, 2016

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Basics

Managing the Digital Conversation

If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have [...]

By: Ashlee Schneider | September 28, 2016

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Marketing Strategy

Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio

Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. [...]

By: Cate Patricolo | August 18, 2016

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Marketing Strategy

A Holistic Approach to Your Digital Marketing Strategy

I often speak with clients about different ways to approach their strategy when it comes to marketing their brands online.  They usually approach me with [...]

By: Gautam Singh | January 8, 2016

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Advanced Marketing Strategy

Affiliate Marketing 101: Expanding Your Reach

You’ve made PPC campaigns a part of your marketing strategy. But, have you considered affiliate marketing? It’s very likely you haven’t. [...]

By: Holden Page | December 16, 2015

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Basics

8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]

By: Mariah Ore | April 30, 2015

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Marketing Strategy

How to Help Your Service Business Avoid Negative Reviews

Where’s the first place consumers go when they want to learn about a business? Google search, of course. A company’s reputation is defined mostly by [...]

By: Mike Weinhouse | April 28, 2015

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Basics

4 Reasons to Think Visually in Your Content

Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your [...]

By: Mariah Ore | April 21, 2015

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Advanced Marketing Strategy

6 Things You Need to Know About Native Advertising

As consumers, we encounter native advertising on a daily basis. Defined by Sharethrough as “paid media where the ad experience follows the natural form and [...]

By: Mariah Ore | April 1, 2015

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Basics

B2B Sales Start Online

If you have a business that only works with other businesses and you think your target audience isn’t online, think again. [...]

By: Mariah Ore | July 29, 2014

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Featured Marketing Strategy Post

Don’t Miss Out On Google Grants

Google Grants can give you up To $10,000 a month in free Adwords. [...]

By: Mariah Ore | July 21, 2014

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Content Creation

What Should You Be Doing in Addition to PPC

The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target [...]

By: Mariah Ore | July 11, 2014

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Marketing Strategy

Expand Your Customer Base with Internet Marketing

Internet marketing has become a top priority for businesses of all sizes. As the web grows increasingly complex and the rules of internet marketing change, [...]

By: Tony Palazzo | September 25, 2013

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Marketing Strategy

Grow Your business With An Internet Marketing Agency

Did you know that over 52 percent of retail sales can be attributed to small business? While only half of small businesses last more than [...]

By: Tony Palazzo | September 4, 2013

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Basics

4 Tips to Getting Your Small Business Found Online

Looking for the best marketing techniques? They are really quite simple. The first and most important step for you is to hire an affordable search [...]

By: Tony Palazzo | August 30, 2013

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Basics

Three Easy Tips for Online Marketing

Did you know that over four million business listings on Google have been claimed by their business owners? At least several hundred, or even several [...]

By: Tony Palazzo | August 15, 2013

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