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Marketing Strategy
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Winning the Holiday Season: New Search Strategies for Growth
The holiday season is fast approaching, and if you haven’t started planning your holiday marketing strategy, now is the time to act. Black Friday and Cyber Monday sales are creeping up earlier each year to compete with Amazon Prime Day, leaving little room for delay. Traditional digital marketing strategies might not be enough this season...Latest Articles
Digital Marketing
Inbound 2024: Unleashing Marketing Magic with AI, Authenticity, and Storytelling
Boston, MA-based Hubspot held its twelfth annual marketing megaconference in September, and LP sent four members of our leadership team to learn about the latest [...]
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Marketing Strategy
A Guide To Different Types of Audience Segmentation
Marketing your brand or service online is a vital part of running a business in contemporary society. Regardless of your industry vertical, most companies need [...]
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Digital Marketing
Debunking Common Myths About Marketing During a Recession
When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]
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Digital Marketing
In-House Marketing vs. Agency: Why You Should Outsource
When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]
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Marketing Strategy
We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies
When you’re running a business, growth is the name of the game. However, attaining that growth isn’t always so easy. That’s why marketers like myself [...]
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Marketing Strategy
The Benefits of Digital Marketing for Your Business
Digital marketing is an essential part of promoting a business in today’s digital landscape. When executed intentionally and with expertise, the benefits of digital marketing [...]
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Marketing Strategy
Top Digital Marketing Trends of 2021
Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]
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Marketing Strategy
A Holistic Approach To Digital Marketing
Digital marketing is something beneficial for companies across countless industries to invest in. It’s the new go-to way for businesses to achieve their goals. With [...]
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Ecommerce
What You Need to Know About E-Commerce Marketing
E-commerce is a booming industry right now. Online shopping has steadily gained much popularity through the past decade, but it has skyrocketed more than usual [...]
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Ecommerce
Best Practices for E-Commerce Sites
E-commerce is a booming industry. It has experienced exponential growth during the past decade, but also a ton in the past year. With the COVID-19 [...]
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Advanced Marketing Strategy
How To Create a Buyer’s Persona for Your Business
Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]
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Advanced Marketing Strategy
Marketing Tactics To Reach Your Target Audience
When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]
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Call-To-Actions
Creating an Effective Call To Action: A Guide
There’s an old saying that companies need to spend money to make money, and in the current digital age, this couldn’t be further from the [...]
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Advanced Marketing Strategy
Key Takeaways from the Cyber 5 Shopping Weekend
Back in mid-September, there was a lot of confusion and reluctance to discuss the way stay-at-home orders would affect online shopping in 2020. Many businesses [...]
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Amazon Advertising
The Different Types of Amazon Ads
Amazon is a platform that is constantly developing new ad types and opportunities for sellers to connect with and promote their stores and products to [...]
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Amazon Advertising
Creating a Profitable Amazon Marketing Strategy for 2021
Amazon quickly rose as the most prominent e-commerce site online. Even large, established corporations quickly learned to adapt to the Amazon platform to keep their [...]
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Marketing Strategy
Knowing Your Target Audience in Digital Marketing
Marketing is continuously shifting and evolving. There’s such a variety of marketing methods that companies often have trouble allocating funds to multiple channels, despite how [...]
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Advanced Marketing Strategy
We Ran the Numbers to Find Out How Stay-at-Home Orders Impacted Digital Marketing
The COVID-19 pandemic was a crisis few people saw coming. What began as a distant concern soon arrived at our doorsteps and immediately interrupted normal [...]
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Advanced Marketing Strategy
How to Market to Customers Whose Needs Have Changed
As times passes and the world continues to expand and evolve, so too will the expectations of consumers. Veteran businesses have learned over time how [...]
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Advanced Marketing Strategy
Should You Change Your Marketing Budget During a Downturn?
The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is [...]
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Marketing Strategy
The Importance of Digital Marketing During Uncertain Times
Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed [...]
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Google Ads
Global Recession – Pull Back or Push All in?
Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US [...]
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Marketing Strategy
Why Local Businesses Need Digital Marketing
In today’s professional environment, digital marketing is essential for growing your business. Your profits can easily plateau without it, which can cause your competitors to [...]
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A Complete Overview of How Facebook Advertising Works
Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising. What is [...]
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Google Ads Basics
3 Goal Setting Hacks to Make Money with Google Ads
A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing [...]
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AdWords Management
Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns
PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]
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Ecommerce
SEO for eCommerce is Better with BigCommerce
Making your eCommerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people [...]
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Branding
It’s All in the Logo: How to Design a Lasting Logo and Why it Matters
What’s in a Logo? The idea of a “brand logo” goes back to the old west, when cowboys would imprint their cattle with branding irons [...]
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Marketing Strategy
Jedi or Sith? How to Avoid the Dark Side of AdWords
Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about [...]
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Marketing Strategy
Bing Ads vs Google AdWords: A Match Made for Success
In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]
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Holiday
11 Holiday Shopping Statistics Your AdWords Campaigns Need to Succeed
The holidays season contains some of the biggest and best online shopping days of the year. As the brains behind your company’s AdWords account, understanding [...]
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AdWords Audit
4 Honest Ways An AdWords Audit Can Save Your Business
You’re AdWords certified, you read ebooks, and you subscribe to AdWords blogs— so, why are your campaigns still draining your budget with little to no [...]
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Featured Marketing Strategy Post
Top 5 Reasons To Outsource PPC Management
For many companies, PPC campaigns are often thrown to the side and treated like another checkbox on a long to-do list. These top five reasons [...]
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Basics
Finding Your Voice: A Guide for Social Media Newbies
What’s the big deal with using social media for business? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]
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Advanced Marketing Strategy
Should You Consider Affiliate Marketing?
Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created [...]
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Basics
Managing the Digital Conversation
If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have [...]
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Marketing Strategy
Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio
Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. [...]
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Marketing Strategy
A Holistic Approach to Your Digital Marketing Strategy
I often speak with clients about different ways to approach their strategy when it comes to marketing their brands online. They usually approach me with [...]
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Advanced Marketing Strategy
Affiliate Marketing 101: Expanding Your Reach
You’ve made PPC campaigns a part of your marketing strategy. But, have you considered affiliate marketing? It’s very likely you haven’t. [...]
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Basics
8 Awesome Things You Need to Know When Marketing a Niche Business
The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]
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Marketing Strategy
How to Help Your Service Business Avoid Negative Reviews
Where’s the first place consumers go when they want to learn about a business? Google search, of course. A company’s reputation is defined mostly by [...]
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Basics
4 Reasons to Think Visually in Your Content
Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your [...]
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Advanced Marketing Strategy
6 Things You Need to Know About Native Advertising
As consumers, we encounter native advertising on a daily basis. Defined by Sharethrough as “paid media where the ad experience follows the natural form and [...]
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Basics
B2B Sales Start Online
If you have a business that only works with other businesses and you think your target audience isn’t online, think again. [...]
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Featured Marketing Strategy Post
Don’t Miss Out On Google Grants
Google Grants can give you up To $10,000 a month in free Adwords. [...]
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Content Creation
What Should You Be Doing in Addition to PPC
The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target [...]
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Marketing Strategy
Expand Your Customer Base with Internet Marketing
Internet marketing has become a top priority for businesses of all sizes. As the web grows increasingly complex and the rules of internet marketing change, [...]
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Marketing Strategy
Grow Your business With An Internet Marketing Agency
Did you know that over 52 percent of retail sales can be attributed to small business? While only half of small businesses last more than [...]
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