Resource Guides
PPC for Beginners
Learn Pay-Per-Click (PPC) Advertising
The Problem with Googling Your Own Ads
Launching new products and campaigns can be exhilarating as anticipation gives way to action and all of your hard work is suddenly out to market. That same excitement extends toward placing a new pay-per-click (PPC) ad. After placing an ad, many of us are driven by a strong impulse to continually search for it in...Latest Articles
Amazon Advertising
Cyber Week Recap 2023
With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]
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Basics
Goal Setting Your Internet Marketing Strategy
No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]
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Lead Generation
B2B vs. B2C Lead Generation: The Differences and Similarities
Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]
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PPC
The Ultimate Performance Max Checklist To Get You Ready
Here comes Performance Max! Performance Max (also known as PMax) is a new Google campaign format that’s simpler to use, granting greater access to Google [...]
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Ecommerce
7 Best Practices to Boost Your eCommerce PPC ROI
Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]
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Ecommerce
A Well-Placed Search Ad’s Effects on Organic Search Phrases
If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]
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Ecommerce
How Does Recession Affect Advertising?
Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the [...]
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Amazon Advertising
Unpacking 2022’s Turkey Five Shopping Data
The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season. [...]
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Paid Social
How PPC and Paid Social Get New Customers to Add Your App
Apps are awesome, offering quicker transactions and better branding at the touch of a button. Even so, while apps are fantastic, you have to get [...]
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Lead Generation
Expert Tips to Crush Your Lead Generation Strategy
Generating high-quality leads at scale is a big part of LP’s business. That’s why Google named us their Lead Generation Premier Partner of the Year! [...]
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New Markets
Can PPC Marketing Help You Expand to New Markets?
Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]
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Click-Through-Rate
What Is Click-Through Rate (CTR)?
If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]
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PPC
Amazon PPC vs. Google PPC: What’s the Difference?
As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]
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PPC
How Digital Marketing Helps Small Businesses Thrive
Small can be mighty, especially with digital marketing. These days people do a ton of online research before driving to the store, whether it’s a [...]
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PPC
3 Ways Your Social Ads and PPC Impact Each Other
Running a company means making tough business decisions. That holds true for your marketing efforts as well. We’re often asked whether an organization should use [...]
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Amazon Advertising
Breaking Down the Turkey Five on Paid Search, Paid Social and Amazon
The pandemic defined last year’s holiday shopping season. Brick and mortar traffic plummeted as holiday shoppers avoided crowded malls. At the same time, a new [...]
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Local PPC
What You Need To Know About Gallery Ads
Digital marketing is an essential part of running a business today. It’s a great way to connect with new customers and reengage existing ones. There [...]
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PPC
How To Increase Brand Awareness for Your Business
Success in business takes time and active effort. One of the best ways to move a company forward is to usher it into a period [...]
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PPC
Techniques To Scale Your Google Ads Campaign
Running pay-per-click (PPC) ads on Google is a great way to stimulate growth in your business. In any marketing campaign, it’s essential to not only [...]
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Basics
The Basics of a Google Sponsored Promotions Campaign
Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]
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Ecommerce
How To Track E-Commerce PPC ROI
E-commerce is a tricky business to break into. The competition is fierce, but the rewards of success are immense. Investing in marketing for your e-commerce [...]
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Ecommerce
Ways To Improve Your E-Commerce PPC Campaign
E-commerce is a bustling business that can feel like an endless battle to keep up with the competition. One way you can get ahead is [...]
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Ecommerce
How To Market Your E-commerce Business
E-commerce is a booming industry. Many consumers are looking online for a large portion of their needs, and there are countless brands to choose from. [...]
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PPC
How To Combine Traditional and Digital Marketing Techniques
Many businesses go all-in on either traditional or digital marketing. Many small companies find themselves more comfortable with the familiarity of traditional marketing, while startups [...]
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Ecommerce
An Introduction To Using Google Merchant Center
eCommerce company owners are familiar with how saturated the industry is, which means they know just how fierce competition can be. When running an eCommerce [...]
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PPC
In-House vs. Agency Marketing: What To Choose
When you decide it’s time to start marketing your business, you must make an important decision: what to choose between in-house vs. agency marketing. Both [...]
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Ecommerce
Why eCommerce Sites Require PPC
Pay-per-click advertising is a digital marketing must-have that can benefit any business with any online presence. It is especially important for eCommerce companies to invest [...]
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Basics
The Basics of Dynamic Search Ads
All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]
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PPC
Strategies to Improve Your PPC CTR
Click-through rate is an essential metric to analyze in most settings, but especially in pay-per-click advertising. If you’re concerned about your campaign’s current click-through rate, [...]
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Marketing Strategy
Top Digital Marketing Trends of 2021
Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]
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Ecommerce
Essential PPC Metrics for Ecommerce Merchants
E-commerce companies face uniquely fierce competition regardless of the industry they are in. E-commerce markets are so saturated that digital marketing is not just recommended—it’s [...]
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Google Ads
A Guide To Using Google Shopping Ads
Running an ecommerce business in today’s digital world is more complicated than ever before. There are new challenges, market saturation, and customers with ever-adapting expectations. [...]
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Amazon Advertising
How To Make Your Business More Discoverable Online
The key to a truly successful business is its online presence—every business needs a website. Online visibility is essential to a company’s ability to thrive [...]
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Marketing Strategy
A Holistic Approach To Digital Marketing
Digital marketing is something beneficial for companies across countless industries to invest in. It’s the new go-to way for businesses to achieve their goals. With [...]
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PPC
How To Gauge the Success of Your PPC Campaign
There are many benefits to an investment in digital marketing. The world is more digital-based now than ever before. More industries than ever are feeling [...]
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PPC
Different Types of Tools Used in PPC Campaigns
In the current digital era, there’s more emphasis on online and digital marketing efforts. People are shopping online more and more frequently, which means companies [...]
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PPC
How Do PPC and SEO Help Each Other?
Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. [...]
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Keyword Planner
How to Make an Effective Google PPC Ad Campaign
Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates [...]
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PPC
Understanding How a PPC Campaign Works
PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, [...]
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Basics
Creative Ways Companies Are Currently Serving Clients
COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]
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Facebook Ads
Facebook Ads vs. Google Ads: Which Should Your Business Choose?
Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]
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Google Ads
What is PPC? Pay-Per-Click Advertising Basics
What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads [...]
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Ecommerce
How to Generate New Business and Increase Customer Lifetime Value
Digital marketing is no guessing game. Learn proven strategies, from experts, on how to generate new business and increase customer lifetime value. Follow along our [...]
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AdWords Management
Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns
PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]
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Analytics
Ecommerce Sales Forecasting: How to Plan PPC For 2018
Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search [...]
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Display Network
Will Google Block Your Ads? (More) Changes to Chrome’s Ad Policy Coming in 2018
Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns [...]
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Marketing Strategy
Bing Ads vs Google AdWords: A Match Made for Success
In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]
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PPC
4 Quick Ways to Make the Most of your AdWords Campaigns
As a small business owner or marketing manager, chances are, you wear many different hats. While you’re running around, juggling numerous responsibilities, the idea of [...]
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Attribution
How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine
Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. [...]
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Basics
Understanding Keyword Match Types in AdWords
The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]
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Analytics
Fighting Off Fake Traffic: Ghost Referrals
In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]
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Advanced Marketing Strategy
Thinking Bing Part II: 5 Things to Know About Bing Ads
At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]
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Marketing Strategy
Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio
Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. [...]
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Ad Preview & Diagnosis Tool
Keeping Tabs on Your Ads & Auction Basics
The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this [...]
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Ad Auction
Don’t Google Your Ads
Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, [...]
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Ad Auction
Winning the Google Shopping Battle
Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]
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Basics
The Basics of Google AdWords Campaigns
You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]
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Basics
Why you Click on Ads
Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, [...]
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Case Studies
Small Business Week Success Stories!
Did you know that more than half of Americans either own or work for small businesses? And according to the Small Business Administration, small businesses [...]
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Basics
8 Awesome Things You Need to Know When Marketing a Niche Business
The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]
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Advanced SEM Practices
5 Ways to Take Your AdWords Campaign to the Next Dimension
Let’s face it — Google AdWords gives you so much data, it’s hard to know what it all means. With so many metrics to decipher, [...]
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AdWords Updates
3 Reasons Why Google’s New Call-only Campaigns Rock
2015 has been called the “Year of Mobile.” The volume of users browsing the web on mobile devices overtook PC users in early 2014, and [...]
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Advanced SEM Practices
Youtube + AdWords = Perfect Match
It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising [...]
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PPC
Behind the PPC Build
Ever wonder what Logical Position’s PPC account builders are doing back here on our computers? Besides drinking tea and eating popcorn, there is a lot [...]
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PPC
Interview with a PPC Builder
A few weeks ago I sat down with our VP of Operations, Logan Bennett, to find out more about what goes on with building PPC [...]
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Basics
Search Engine Marketing Glossary
When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]
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Basics
Remarketing, Remember Me?
We’ve all been there — you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If [...]
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Basics
Search & Display: Get the Best of Both Worlds
Do you know the difference between the two different networks you can use to advertise on Google? If you find yourself confused or even if [...]
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Featured Marketing Strategy Post
Don’t Miss Out On Google Grants
Google Grants can give you up To $10,000 a month in free Adwords. [...]
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Content Creation
What Should You Be Doing in Addition to PPC
The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target [...]
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AdWords Management
Business Goals and PPC Optimization: The Flexibility of Adwords
For business owners, thinking about what you want to get out of your business endeavor is often the seed that starts the idea. Is it [...]
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Basics
SEO vs. PPC — Know Your SEM
Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]
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PPC
Top 5 Benefits of PPC: A Quick Introduction
Have you ever wondered what all the fuss over Google Adwords is about? We broke down the five benefits of PPC that set paid search advertising [...]
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PPC
The Truth About Your PPC Management Company
7 Tips to Help You Make Sure Your Internet Marketing Company is Working For You [...]
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