How To Combine Traditional and Digital Marketing Techniques

Many businesses go all-in on either traditional or digital marketing. Many small companies find themselves more comfortable with the familiarity of traditional marketing, while startups often lean into digital marketing and avoid traditional means. The best way to grow a business steadily and sustainably is to learn how to combine traditional and digital marketing techniques....

Latest Articles

Ecommerce

An Introduction To Using Google Merchant Center

eCommerce company owners are familiar with how saturated the industry is, which means they know just how fierce competition can be. When running an eCommerce [...]

By: Austin Kihn | July 22, 2021

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PPC

In-House vs. Agency Marketing: What To Choose

When you decide it’s time to start marketing your business, you must make an important decision: what to choose between in-house vs. agency marketing. Both [...]

By: Brandon Bauer & Matt Meeker | June 18, 2021

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Ecommerce

Why eCommerce Sites Require PPC

Pay-per-click advertising is a digital marketing must-have that can benefit any business with any online presence. It is especially important for eCommerce companies to invest [...]

By: David Johnson | June 14, 2021

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PPC

The Basics of Dynamic Search Ads

All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]

By: Matt Goff | June 3, 2021

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PPC

Strategies to Improve Your PPC CTR

Click-through rate is an essential metric to analyze in most settings, but especially in pay-per-click advertising. If you’re concerned about your campaign’s current click-through rate, [...]

By: Kevin Brunner | May 28, 2021

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Marketing Strategy

Top Digital Marketing Trends of 2021

Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]

By: Matt Goff | April 16, 2021

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Ecommerce

Essential PPC Metrics for Ecommerce Merchants

E-commerce companies face uniquely fierce competition regardless of the industry they are in. E-commerce markets are so saturated that digital marketing is not just recommended—it’s [...]

By: Matt Goff | April 7, 2021

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Google Ads

A Guide To Using Google Shopping Ads

Running an ecommerce business in today’s digital world is more complicated than ever before. There are new challenges, market saturation, and customers with ever-adapting expectations. [...]

By: Matthew McCorry | March 26, 2021

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Amazon Advertising

How To Make Your Business More Discoverable Online

The key to a truly successful business is its online presence—every business needs a website. Online visibility is essential to a company’s ability to thrive [...]

By: John Thuline | March 12, 2021

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Marketing Strategy

A Holistic Approach To Digital Marketing

Digital marketing is something beneficial for companies across countless industries to invest in. It’s the new go-to way for businesses to achieve their goals. With [...]

By: Matt Meeker | February 25, 2021

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PPC

How To Gauge the Success of Your PPC Campaign

There are many benefits to an investment in digital marketing. The world is more digital-based now than ever before. More industries than ever are feeling [...]

By: Youssef El-Mansy | October 20, 2020

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PPC

Different Types of Tools Used in PPC Campaigns

In the current digital era, there’s more emphasis on online and digital marketing efforts. People are shopping online more and more frequently, which means companies [...]

By: Youssef El-Mansy | October 15, 2020

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PPC

How Do PPC and SEO Help Each Other?

Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. [...]

By: Youssef El-Mansy | July 9, 2020

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Keyword Planner

How to Make an Effective Google PPC Ad Campaign

Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates [...]

By: Youssef El-Mansy | July 8, 2020

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PPC

Understanding How a PPC Campaign Works

PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, [...]

By: Youssef El-Mansy | April 21, 2020

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Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

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Facebook Ads

Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]

By: Matthew Peterson | November 30, 2018

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Google Ads

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads [...]

By: Shelby Goldstein | September 7, 2018

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Ecommerce

How to Generate New Business and Increase Customer Lifetime Value

Digital marketing is no guessing game. Learn proven strategies, from experts, on how to generate new business and increase customer lifetime value. Follow along our [...]

By: Shelby Goldstein | May 23, 2018

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AdWords Management

Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]

By: Ryan Garrow | March 26, 2018

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Analytics

Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search [...]

By: Shelby Goldstein | February 7, 2018

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Display Network

Will Google Block Your Ads? (More) Changes to Chrome’s Ad Policy Coming in 2018

Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns [...]

By: Peter Gillon | January 16, 2018

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Marketing Strategy

Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]

By: Shelby Goldstein | December 8, 2017

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PPC

4 Quick Ways to Make the Most of your AdWords Campaigns

As a small business owner or marketing manager, chances are, you wear many different hats. While you’re running around, juggling numerous responsibilities, the idea of [...]

By: Shelby Goldstein | June 1, 2017

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Attribution

How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple.  [...]

By: Shelby Goldstein | May 11, 2017

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Basics

Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]

By: Shelby Goldstein | March 15, 2017

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Analytics

Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]

By: Benjamin Hong | December 6, 2016

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Advanced Marketing Strategy

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]

By: Cate Patricolo | August 31, 2016

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Marketing Strategy

Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio

Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. [...]

By: Cate Patricolo | August 18, 2016

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Ad Preview & Diagnosis Tool

Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this [...]

By: Trevor Miller | July 1, 2016

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Ad Auction

Don’t Google Your Ads

Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, [...]

By: Trevor Miller | June 27, 2016

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Ad Auction

Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]

By: Ryan Garrow | November 20, 2015

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Basics

The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]

By: Holden Page | September 16, 2015

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Basics

Why you Click on Ads

Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, [...]

By: Holden Page | September 14, 2015

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Case Studies

Small Business Week Success Stories!

Did you know that more than half of Americans either own or work for small businesses? And according to the Small Business Administration, small businesses [...]

By: Mariah Ore | May 6, 2015

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Basics

8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]

By: Mariah Ore | April 30, 2015

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Advanced SEM Practices

5 Ways to Take Your AdWords Campaign to the Next Dimension

Let’s face it — Google AdWords gives you so much data, it’s hard to know what it all means. With so many metrics to decipher, [...]

By: Tim Benson | April 24, 2015

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AdWords Updates

3 Reasons Why Google’s New Call-only Campaigns Rock

2015 has been called the “Year of Mobile.” The volume of users browsing the web on mobile devices overtook PC users in early 2014, and [...]

By: Mariah Ore | March 20, 2015

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Advanced SEM Practices

Youtube + AdWords = Perfect Match

It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising [...]

By: Mariah Ore | February 9, 2015

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Basics

Search Engine Marketing Glossary

When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]

By: Mariah Ore | August 20, 2014

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Basics

Remarketing, Remember Me?

We’ve all been there — you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If [...]

By: Mariah Ore | August 6, 2014

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Basics

Search & Display: Get the Best of Both Worlds

Do you know the difference between the two different networks you can use to advertise on Google? If you find yourself confused or even if [...]

By: Mariah Ore | August 1, 2014

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Featured Marketing Strategy Post

Don’t Miss Out On Google Grants

Google Grants can give you up To $10,000 a month in free Adwords. [...]

By: Mariah Ore | July 21, 2014

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Content Creation

What Should You Be Doing in Addition to PPC

The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target [...]

By: Mariah Ore | July 11, 2014

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Basics

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]

By: Mariah Ore | June 26, 2014

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PPC

The Truth About Your PPC Management Company

7 Tips to Help You Make Sure Your Internet Marketing Company is Working For You [...]

By: Mariah Ore | June 1, 2014

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Basics

Three Easy Tips for Online Marketing

Did you know that over four million business listings on Google have been claimed by their business owners? At least several hundred, or even several [...]

By: Tony Palazzo | August 15, 2013

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