PPC Posts

PPC

Different Types of Tools Used in PPC Campaigns

In the current digital era, there’s more emphasis on online and digital marketing efforts. People are shopping online more and more frequently, which means companies [...]

By: Youssef El-Mansy | October 15, 2020

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PPC

How Do PPC and SEO Help Each Other?

Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. [...]

By: Youssef El-Mansy | July 9, 2020

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Keyword Planner

How to Make an Effective Google PPC Ad Campaign

Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates [...]

By: Youssef El-Mansy | July 8, 2020

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PPC

Understanding How a PPC Campaign Works

PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, [...]

By: Youssef El-Mansy | April 21, 2020

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Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

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Facebook Ads

Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]

By: Matthew Peterson | November 30, 2018

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