PPC Posts
PPC
Understanding How a PPC Campaign Works
PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, [...]
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Basics
Creative Ways Companies Are Currently Serving Clients
COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]
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Facebook Ads
Facebook Ads vs. Google Ads: Which Should Your Business Choose?
Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]
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Google Ads
What is PPC? Pay-Per-Click Advertising Basics
What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads [...]
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Ecommerce
How to Generate New Business and Increase Customer Lifetime Value
Digital marketing is no guessing game. Learn proven strategies, from experts, on how to generate new business and increase customer lifetime value. Follow along our [...]
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AdWords Management
Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns
PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]
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